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On Marketing: Design Right

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On Marketing: Design Right

BY RENEE MARTINEZ

Published in the June 2012 issue.

Here are 10 tips for creating a winning print ad design:

 

1Size matters when it comes to your contact information. Large and accurate wins.

2Use contrast to get immediate attention from readers.

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3Know what your competition is doing and try to differentiate yourself.

4Use only one font (or two at the most) in an ad as too many typefaces can be distracting and affect the readability of your ad.

5Don’t use type in ALL CAPS too much. The capital letters make it more difficult for the brain to process the text because they all look similar.

6Use white space to achieve an uncluttered feel. It also improves readability. Too much clutter is not appealing and is hard to understand.

7Achieve balance in all things. Placement of images, text and logos can appear random yet feel balanced.

8Pictures are worth a thousand words and can conjure the emotion you want readers to feel. Make sure they are interesting and large (at least a quarter of your space or more). Beware of small (or blurry) images; they’re downright distracting.

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9Keep reading patterns in mind. Most people look at the top left first, then scan down to the bottom right — remember this when creating your layout.

10Include a call to action. What do you want the reader to come away with after reading your ad? Direct your reader to take a specific action, and he’s more likely to take it.

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Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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On Marketing: Design Right

mm

Published

on

On Marketing: Design Right

BY RENEE MARTINEZ

Published in the June 2012 issue.

Here are 10 tips for creating a winning print ad design:

 

1Size matters when it comes to your contact information. Large and accurate wins.

Advertisement

2Use contrast to get immediate attention from readers.

3Know what your competition is doing and try to differentiate yourself.

4Use only one font (or two at the most) in an ad as too many typefaces can be distracting and affect the readability of your ad.

5Don’t use type in ALL CAPS too much. The capital letters make it more difficult for the brain to process the text because they all look similar.

6Use white space to achieve an uncluttered feel. It also improves readability. Too much clutter is not appealing and is hard to understand.

7Achieve balance in all things. Placement of images, text and logos can appear random yet feel balanced.

Advertisement

8Pictures are worth a thousand words and can conjure the emotion you want readers to feel. Make sure they are interesting and large (at least a quarter of your space or more). Beware of small (or blurry) images; they’re downright distracting.

9Keep reading patterns in mind. Most people look at the top left first, then scan down to the bottom right — remember this when creating your layout.

10Include a call to action. What do you want the reader to come away with after reading your ad? Direct your reader to take a specific action, and he’s more likely to take it.

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Retirement Made Easy with Wilkerson

The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.”

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Most Popular