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On Marketing: Design Right

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On Marketing: Design Right

On Marketing: Design Right

BY RENEE MARTINEZ

On Marketing: Design Right

Published in the June 2012 issue.

Here are 10 tips for creating a winning print ad design:

 

1Size matters when it comes to your contact information. Large and accurate wins.

2Use contrast to get immediate attention from readers.

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3Know what your competition is doing and try to differentiate yourself.

4Use only one font (or two at the most) in an ad as too many typefaces can be distracting and affect the readability of your ad.

5Don’t use type in ALL CAPS too much. The capital letters make it more difficult for the brain to process the text because they all look similar.

6Use white space to achieve an uncluttered feel. It also improves readability. Too much clutter is not appealing and is hard to understand.

7Achieve balance in all things. Placement of images, text and logos can appear random yet feel balanced.

8Pictures are worth a thousand words and can conjure the emotion you want readers to feel. Make sure they are interesting and large (at least a quarter of your space or more). Beware of small (or blurry) images; they’re downright distracting.

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9Keep reading patterns in mind. Most people look at the top left first, then scan down to the bottom right — remember this when creating your layout.

10Include a call to action. What do you want the reader to come away with after reading your ad? Direct your reader to take a specific action, and he’s more likely to take it.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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On Marketing: Design Right

mm

Published

on

On Marketing: Design Right

On Marketing: Design Right

BY RENEE MARTINEZ

On Marketing: Design Right

Published in the June 2012 issue.

Here are 10 tips for creating a winning print ad design:

 

1Size matters when it comes to your contact information. Large and accurate wins.

Advertisement

2Use contrast to get immediate attention from readers.

3Know what your competition is doing and try to differentiate yourself.

4Use only one font (or two at the most) in an ad as too many typefaces can be distracting and affect the readability of your ad.

5Don’t use type in ALL CAPS too much. The capital letters make it more difficult for the brain to process the text because they all look similar.

6Use white space to achieve an uncluttered feel. It also improves readability. Too much clutter is not appealing and is hard to understand.

7Achieve balance in all things. Placement of images, text and logos can appear random yet feel balanced.

Advertisement

8Pictures are worth a thousand words and can conjure the emotion you want readers to feel. Make sure they are interesting and large (at least a quarter of your space or more). Beware of small (or blurry) images; they’re downright distracting.

9Keep reading patterns in mind. Most people look at the top left first, then scan down to the bottom right — remember this when creating your layout.

10Include a call to action. What do you want the reader to come away with after reading your ad? Direct your reader to take a specific action, and he’s more likely to take it.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

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