Connect with us

Inbox

On Successful Sale Events and More of Your Letters from August

One reader is looking for good ways to clear out her inventory dawgs.

mm

Published

on

On “Best Day Ever”

We enjoyed reading “Best Day Ever.” We used to think that day was ahead of us rather than behind us. With recent things going on, that sadly may not be the case. We hope we are wrong in those future tidings. — Alex Weil, Martin’s Jewelry, Torrance, CA

It was a good article. The jewelry industry is old and beat up. The article hopefully gives life to those who are ready to throw in the towel. — Christopher Sarich, Noah Gabriel & Co. Jewelers, Wexford, PA

Loving Decker

We love your magazine! July was a good edition. We would like to see more articles by Shane Decker! — Sarah Vatter, Thomas Michaels Designers, Camden, ME

Kickstart My Dawg

With mid-year inventory reviews in the rearview mirror and serious thought going into dumping the underperforming dawgs, I was curious as to the best options other stores have successfully tried? One we recently were batting around was a Facebook auction for those “lazy items.” Who doesn’t love a sale and then frenzied bidding until the buzzer rings? We also considered if the item sold for more than its original retail value (hey, it could happen!), then we could donate the excess. Our customers could choose from the store’s favorite charities. All transactions would be done in the store to avoid those less scrupulous types. Has anyone tried this? Tips, suggestions or cautions? — Denise Oros, Linnea Jewelers, La Grange, IL

Time to Adjust

Online jewelry sales have hurt the brick-and-mortar establishments, but it’s time to move on and adjust to market changes. Nothing can replace quality personal service, and the Internet does not offer face-to-face interaction with a live human being with knowledge and a kind demeanor. — Joe Caron, Caron’s Jewelry, Bristol, RI

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Downsizing? Wilkerson Is Here to Help

Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

Promoted Headlines

Most Popular