Connect with us

Headlines

On the Verge of Bankruptcy, Claire’s Needs a Big Back-to-School Season

Published

on

Teen jewelry retailer with 3,000 stores is drowning in debt.

Claire’s Stores is hoping for a strong back-to-school season to lift the bottom line of the teen jewelry and accessories retailer, which is “loaded with so much debt that sucks every penny of profit off its books,” the New York Post writes. The article says that Claire’s is discounting to move product during back-to-school, the second-busiest time of year for the 3,000-store chain. But even with a surge in sales, the retailer’s outlook is bleak. “The situation depends on the real cash flow in the next couple of months,” an anonymous source told the Post. “You have to think more likely than not it will result in bankruptcy.”

Read more at the New York Post

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular