Connect with us

David Squires

One Big Idea

Published

on

Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

Advertisement

Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

David Squires
[email protected]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson Helped This Jeweler to Navigate His Retirement Sale Despite a Pandemic

Hosting a going-out-of-business sale when the coronavirus pandemic hit wasn’t a part of Bob Smith’s game plan for his retirement. Smith, the owner of E.M. Smith Jewelers in Chillicothe, Ohio, says the governor closed the state mid-way through. But Smith chose Wilkerson, and Wilkerson handled it like a champ, says Smith. And when it was time for the state to reopen, the sale continued like nothing had ever happened. “I’d recommend Wilkerson,” he says. “They do business the way we do business.”

Promoted Headlines

Most Popular