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One Big Idea

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Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

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Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

David Squires
[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

One Big Idea

Published

on

Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

Advertisement

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

Advertisement

David Squires
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular