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One Big Idea

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Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

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Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

David Squires
david@instoremag.com

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Ready to Move? Let Wilkerson Lead the Way

When Brockhaus Jewelry planned their move to a new location in Norman, Oklahoma, owners John Brockhaus and Brad Shipman knew exactly who to call for their moving sale: Wilkerson. "Having worked with Wilkerson before, choosing them again made perfect sense," says Shipman. "And our second partnership was even better than the first." The sale exceeded expectations, thanks to Wilkerson's strategic approach - starting with Brockhaus's existing inventory before carefully supplementing with additional pieces. "They made everything simple," Shipman adds. "From the outstanding consultant to the detailed planning, the entire process was seamless." It's why both partners enthusiastically recommend Wilkerson to fellow jewelers planning a move, remodel, or retirement sale.

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David Squires

One Big Idea

Published

on

Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

Advertisement

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

Advertisement

David Squires
david@instoremag.com

Advertisement

SPONSORED VIDEO

Retiring? Let Wilkerson Do the Heavy Lifting

Retirement can be a great part of life. As Nanji Singadia puts it, “I want to retire and enjoy my life. I’m 78 now and I just want to take a break.” That said, Nanji decided that the best way to move ahead was to contact the experts at Wilkerson. He chose them because he knew that closing a store is a heavy lift. To maximize sales and move on to the next, best chapter of his life, he called Wilkerson—but not before asking his industry friends for their opinion. He found that Wilkerson was the company most recommended and says their professionalism, experience and the homework they did before the launch all helped to make his going out of business sale a success. “Wilkerson were working on the sale a month it took place,” he says. “They did a great job.”

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