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One Big Idea

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Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

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Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

David Squires
[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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David Squires

One Big Idea

Published

on

Take away one major new idea from the smart jewelry show, and we will have succeeded.

 

 Unless you’ve spent the past year on the International Space Station, you know that our first trade show, THE INSTORE SHOW — THE SMART JEWELRY SHOW is being held this month.

And we feel like a nervous host waiting for the party guests to arrive.

More than that. We feel like a nervous host who has invited all his guests to a samba party, when up until now, everyone else has only held barbecues or sit-down dinners.

Advertisement

So here we stand, looking at our watches, nervously adjusting bowls of guacamole.

Will people come? Will they enjoy the dip? Will they like the music? Will they loosen up and dance?

Similar to our magazine when we started, our goals for the initial smart jewelry show are modest. We expect you to go home with one major new idea for your store — whether it’s a new category of product, a new promotional idea, or a better way of calculating your business numbers. Just one thing that has a big impact on your business.

Aside from that, we expect you to learn new things about buying. We want you to get better at selling the things you bought. We want you to have fun, feel relaxed, and make new connections with vendors and other retailers. We even want you to dance. (Samba is welcome — but so is the “funky chicken.”)

Since it’s a first effort, we also want to learn how to make our second effort even better and more useful to you. And our third effort even better and more useful than that. Repeat process until you have a trade show that is as important a part of your business lives as our magazine is.

We look forward to seeing you there.

Wishing you the very best business,

Advertisement

David Squires
[email protected]

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular