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One of the Most Enchanting Emerging Trends of 2018 is Sultry, Spiritual and a Little Eerie

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One of the Most Enchanting Emerging Trends of 2018 is Sultry, Spiritual and a Little Eerie

These designs are bold and utterly compelling.

A sultry and spiritual look is taking hold in the jewelry world, with a darker mood than the fantastical themes we’ve seen in recent years.

Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. These designs are bold, sometimes a little eerie, and utterly compelling.

With the Vegas shows fast approaching, our style expert, Becky Stone, sees dark magic jewelery as an emerging trend trend, and some of our Brain Squad members agree. 

“We have been seeking a line in this category,” says Jennifer Farnes of Revolution Jewelry Works in Colorado Springs, CO. “People are starting to come out of their shells and outwardly display jewelry that reflects their home decor.”

Among 226 storeowners and managers we recently surveyed, 11 percent said they plan to stock dark magic jewelry for the holidays. 

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Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.

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She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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