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One of the Most Enchanting Emerging Trends of 2018 is Sultry, Spiritual and a Little Eerie

Published

6 years ago

May 22, 2018

INSTORE Staff

One of the Most Enchanting Emerging Trends of 2018 is Sultry, Spiritual and a Little Eerie

These designs are bold and utterly compelling.

A sultry and spiritual look is taking hold in the jewelry world, with a darker mood than the fantastical themes we’ve seen in recent years.

Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. These designs are bold, sometimes a little eerie, and utterly compelling.

With the Vegas shows fast approaching, our style expert, Becky Stone, sees dark magic jewelery as an emerging trend trend, and some of our Brain Squad members agree.

“We have been seeking a line in this category,” says Jennifer Farnes of Revolution Jewelry Works in Colorado Springs, CO. “People are starting to come out of their shells and outwardly display jewelry that reflects their home decor.”

Among 226 storeowners and managers we recently surveyed, 11 percent said they plan to stock dark magic jewelry for the holidays.

Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.

Looking for a Seamless Sale? Call Wilkerson

After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”