These designs are bold and utterly compelling.
A sultry and spiritual look is taking hold in the jewelry world, with a darker mood than the fantastical themes we’ve seen in recent years.
Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. These designs are bold, sometimes a little eerie, and utterly compelling.
With the Vegas shows fast approaching, our style expert, Becky Stone, sees dark magic jewelery as an emerging trend trend, and some of our Brain Squad members agree.
“We have been seeking a line in this category,” says Jennifer Farnes of Revolution Jewelry Works in Colorado Springs, CO. “People are starting to come out of their shells and outwardly display jewelry that reflects their home decor.”
Among 226 storeowners and managers we recently surveyed, 11 percent said they plan to stock dark magic jewelry for the holidays.
Advertisement
Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.
Family Legacy, New Chapter: How Wilkerson Turns 89 Years of History Into Future Success
After 89 years of serving the Albany community, Harold Finkle Your Jeweler faced a pivotal decision. For third-generation owner Justin Finkle, the demanding hours of running a small business were taking precious time away from his young family. "After 23 years, I decided this was the time for me," Finkle explains. But closing a business with nearly nine decades of inventory and customer relationships isn't something easily managed alone.
Wilkerson's comprehensive approach transformed this challenging transition into a remarkable success story. Their strategic planning handled everything from advertising and social media to inventory management and staffing — elements that would overwhelm most jewelers attempting to navigate a closing sale independently.
The results speak volumes. "Wilkerson gave us three different tiers of potential goals," Finkle notes. "We've reached that third tier, that highest goal already, and we still have two weeks left of the sale." The partnership didn't just meet financial objectives—it exceeded them ahead of schedule.
