These designs are bold and utterly compelling.
A sultry and spiritual look is taking hold in the jewelry world, with a darker mood than the fantastical themes we’ve seen in recent years.
Think mystical fortune-tellers, Ouija boards, a sisterhood of modern witches dancing under the full moon. These designs are bold, sometimes a little eerie, and utterly compelling.
With the Vegas shows fast approaching, our style expert, Becky Stone, sees dark magic jewelery as an emerging trend trend, and some of our Brain Squad members agree.
“We have been seeking a line in this category,” says Jennifer Farnes of Revolution Jewelry Works in Colorado Springs, CO. “People are starting to come out of their shells and outwardly display jewelry that reflects their home decor.”
Among 226 storeowners and managers we recently surveyed, 11 percent said they plan to stock dark magic jewelry for the holidays.
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Be sure to check out our Vegas Buying Guide in the June issue of INSTORE.
97 Years of Family History, One Right Decision: How Malloves Jewelers Found the Right Partner to Close with Grace
Marc Levin’s grandfather Max founded Malloves Jewelers in Middletown, CT, in 1928. Nearly a century later, Marc — the third-generation owner — knew it was time to retire. He’d watched friends and fellow jewelers navigate store closings with Wilkerson’s help, and their recommendations were hard to ignore. Once he connected with the Wilkerson team, the decision was clear. “They made me feel like family,” he says. Wilkerson’s team handled every detail day by day, kept Marc informed every step of the way and delivered results that met and exceeded his financial goals. Watch Marc share the story of Malloves Jewelers’ final chapter — and why he slept soundly through all of it.
