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One, Two, Three, Rock Around the Finger

This client wanted three engagement rings. The jeweler ordered champagne.

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2 glasses of wine

A favorite client brought his fiancée in to have her choose her engagement rings. Yes, rings! She chose three. He said, “We want to be different and I want to see some bling on her hand.” He was a bit overexcited and she was a bit overwhelmed, so I sent him up the street to the wine store for a bottle of champagne to celebrate. It gave her a good 20 minutes to decide what she liked and try things on without pressure. When he returned with two very nice bottles of champagne, she was feeling more at ease. — Theresa Peregoy, Classic Facets, Edgewater, CO

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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