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One, Two, Three, Rock Around the Finger

This client wanted three engagement rings. The jeweler ordered champagne.

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2 glasses of wine

A favorite client brought his fiancée in to have her choose her engagement rings. Yes, rings! She chose three. He said, “We want to be different and I want to see some bling on her hand.” He was a bit overexcited and she was a bit overwhelmed, so I sent him up the street to the wine store for a bottle of champagne to celebrate. It gave her a good 20 minutes to decide what she liked and try things on without pressure. When he returned with two very nice bottles of champagne, she was feeling more at ease. — Theresa Peregoy, Classic Facets, Edgewater, CO

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He Doubled His Sales Goals with Wilkerson

John Matthews, owner of John Michael Matthews Fine Jewelry in Vero Beach, Florida, is a planner. As an IJO member jeweler, he knew he needed an exit strategy if he ever wanted to g the kind of retirement he deserved. He asked around and the answers all seemed to point to one solution: Wilkerson. He talked to Rick Hayes, Wilkerson president, and took his time before making a final decision. He’d heard Wilkerson knew their way around a going out of business sale. But, he says, “he didn’t realize how good it was going to be.” Sales goals were “ambitious,” but even Matthews was pleasantly surprised. “It looks like we’re going to double that.”

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