Connect with us

Opposite of ‘Quitting’ Isn’t ‘Continuing’

mm

Published

on

Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting.

“The opposite of quitting isn’t merely continuing. No, the opposite of quitting is rededication. The opposite of quitting is an invigorated new strategy designed to break the problem apart.”

Got that?

You may feel tired and unable to give your all. Perhaps things are grim in your business, and you’re wondering how long you can last. (In Godin’s books, these periods are called “dips.”)

If your only solution is to grimly trudge on, you will inevitably lose/fail/quit.

Instead, find a new way to attack the problem. Then commit, with all your heart, to that plan. That’s the only way to win.

Advertisement

Also realize that there’s one great thing about dips. They’re a way to thin out the competitive pack. Many businesses fall at the first dip, some at the second or third, others at the 10th. The point is, the more dips you fight your way through, the more likely you are to be a business that survives not just years, but generations.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular

Brainstorms

Opposite of ‘Quitting’ Isn’t ‘Continuing’

mm

Published

on

Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting.

“The opposite of quitting isn’t merely continuing. No, the opposite of quitting is rededication. The opposite of quitting is an invigorated new strategy designed to break the problem apart.”

Got that?

You may feel tired and unable to give your all. Perhaps things are grim in your business, and you’re wondering how long you can last. (In Godin’s books, these periods are called “dips.”)

If your only solution is to grimly trudge on, you will inevitably lose/fail/quit.

Advertisement

Instead, find a new way to attack the problem. Then commit, with all your heart, to that plan. That’s the only way to win.

Also realize that there’s one great thing about dips. They’re a way to thin out the competitive pack. Many businesses fall at the first dip, some at the second or third, others at the 10th. The point is, the more dips you fight your way through, the more likely you are to be a business that survives not just years, but generations.

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular