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Oprah-Endorsed Online Jewelry Retailer to Launch IPO in ‘Near Future’ (Video)

CEO: ‘We’re focusing on all aspects of the business so we can get to that point.’

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Published

5 years ago

January 3, 2020

INSTORE Staff

Direct-to-consumer jewelry brand Mejuri will likely be going public in the “near future,” the company’s CEO told BNN Bloomberg.

Noura Sakkijha said Mejuri, which has been endorsed by Oprah Winfrey, is being built for growth and an initial public offering. A timeline for the IPO is “not finalized yet,” Sakkijha said, “but we do see it in the near future.”

“We’re focusing on all aspects of the business so we can get to that point,” she said.

She told BNN Bloomberg that the recent Oprah endorsement was “a dream come true” and “huge for brand credibility.”

Launched in 2015, Mejuri has found a niche in self-purchasing millennial women.

Mejuri closed on a $23 million funding round in April. The company said at the time it planned to use the money to fund offline expansion and to enter new markets, as well as to focus on branding and customer experience.

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INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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After almost 60 years in business, Breakiron Jewelers in Erie, Pennsylvania, was closing its doors. And the store’s owner, Linda Breakiron, was ready for it. She had run the store as its sole owner since the beginning of the millennium and was looking forward to a change. Of course, she called Wilkerson. Breakiron talked to other jewelers who had used Wilkerson and was satisfied with their response. “They always had positive feedback,” she recalls. With the sales, marketing and even additional inventory that Wilkerson provided, Breakiron insists she could never have accomplished her going-out-of-business sale without Wilkerson’s help. She’s now ready for the journey ahead, but looking back, she’d be sure to recommend Wilkerson. “They just made the whole process very seamless.”