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Direct-to-consumer jewelry brand Mejuri will likely be going public in the “near future,” the company’s CEO told BNN Bloomberg.

Noura Sakkijha said Mejuri, which has been endorsed by Oprah Winfrey, is being built for growth and an initial public offering. A timeline for the IPO is “not finalized yet,” Sakkijha said, “but we do see it in the near future.”

“We’re focusing on all aspects of the business so we can get to that point,” she said.

She told BNN Bloomberg that the recent Oprah endorsement was “a dream come true” and “huge for brand credibility.”

Launched in 2015, Mejuri has found a niche in self-purchasing millennial women.

Mejuri closed on a $23 million funding round in April. The company said at the time it planned to use the money to fund offline expansion and to enter new markets, as well as to focus on branding and customer experience.

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