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ORS Presents the Second in its Sales Management Series: The Fine Art of Managing a Sales Floor

Vince Rath and Dayna Brown from Optimum Retail Solutions outline key principles you can immediately use to build a stronger team that produces more sales.

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SUPERVISING A SALES floor is arguably one of the most difficult activities for a jewelry store owner or sales manager. Every person and situation is different, and it can be intimidating to know when to intervene or what to say. In this webinar, Vince Rath and Dayna Brown from Optimum Retail Solutions outline key principles you can immediately use to build a stronger team that produces more sales.

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Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."

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