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Do You Or Don't You?

Our Brain Squad Sounds Off On Security Guards

92% of all stores don’t have one.

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Yes: 8%

  • We had an armed robbery in February of 2018. We brought on our officers after that to protect the store and evaluate customers. We planned to only keep them until we had our mantrap doors installed, but shortly after install, we heard another rumor of a gang member discussing robbing our store, so we have kept them on. I like having them because it relieves our staff of the responsibility of evaluating customers. Our officers can easily protect them and move any odd customers out of the store. We are in a heavy walking traffic area with a lot of tourists, and customers mostly thank our officers for protecting them. If they ask why we have officers, we tell them it’s to allow our staff to better focus on service and sales. — Elizabeth Kittell, Pretty In Patina, Omaha, NE
  • Customers love it, staff loves it. Everyone feels safe and also that any jewelry they buy from us or leave with us is safe. Ours are off-duty uniformed sheriff deputies, though, and that may make a difference. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • We hire our local PD at Christmas when we are open late to do details. It is expensive, but it gives me great peace of mind. It also makes it so I don’t need to be there every hour. In the end, we get to know our local officers and they appreciate the cushy detail. Most have wives or girlfriends (or are female officers), so sometimes they even buy something. — Mark Snyder, Snyder Jewelers, Weymouth, MA
  • We sell high-end watches, so customers and employees feel much safer with a guard at the door. Today, most insurance companies require it. Besides, we have been robbed before and our jeweler was shot. After that, I said I would no longer work in our downtown store. The guard can have my paycheck so we feel safe! — Teddie Gause, Gause & Son Jewelers, Ocala, FL
  • Customers love it, staff loves it. Everyone feels safe and also that any jewelry they buy from us or leave with us is safe. Ours are off-duty uniformed sheriff deputies, though, and that may make a difference. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL

No: 92%

  • I used to have one until an off-duty policeman said, “Do you really want someone with a minimal education to have a gun in your store?” That was one reason. The second reason was the confidentiality issue. Did not like that they were hearing what was going on. Now I have a locked door and like it a lot better. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX
  • Added security will not be productive because the current clientele do not pose a risk and we are not big enough for the professional to bother us. We have a great alarm system along with CCTV with monitors outside of the sales floor. Law enforcement response to an alarm is less than one minute away. — E.L. Menk Jewelers, Brainerd, MN
  • We do not because of the extra cost. Missouri is also a concealed-carry state, and we can and do carry our own firearms at times. We are well-trained on personal security and have taken courses on how to be safe and what to do in case of a robbery. — Scott Schlagenhauff, Jewelry By Morgan, Kansas City, MO
  • Sadly, I believe that having a guard makes the environment consistently tense and exudes distrust. We prefer to keep staff trained in security measures to allow our customers a warm, inviting atmosphere. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX
  • We live in a relatively safe place and we all carry a weapon. Keep in mind that the weapons are for saving lives, not jewelry. — Chris Snowden, Snowden’s Jewelers, Wilmington, NC
  • We do not have a security guard, but we do have a locked door with a door buzzer and a doorbell that alerts us that someone is at the door. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • Robbers can take it all. I have insurance; I don’t need any gunplay in my store. — Donald Killelea, Killelea Jewelers, Midlothian, IL
  • We had one, which seemed to intimidate clients. We have installed self-locking doors, a mantrap and clearly visible cameras inside and out. — Steven Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA
  • When we have had security guards in the past, it made our customers feel uncomfortable. We buzz customers in through a double door system. No system is foolproof. We all need to be very aware of what is happening at all times. — Bob Richards, Bob Richards Jewelers, Germantown, TN
  • We are fortunate in that our retail center provides 24/7 armed security as part of our common area maintenance. It was certainly a plus in choosing our location. — Alex Weil, Martin’s Jewelry, Torrance, CA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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Do You Or Don't You?

Do You Welcome Pets Into Your Store? Our Brain Squad Sounds Off

4 out of 5 readers say yes.

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Yes: 81%

  • We encourage our clients to bring their pets into the store. We always have treats on hand and a water dish if needed. Most of the staff has at least one dog, and my wife and I have two adopted cats and two adopted dogs. — John Hayes, Goodman’s Jewelers, Madison, WI
  • We do ask the dogs be on a leash. It has been a positive response and people enjoy being able to bring in their furry friends. — Sue Parker, Nyman Jewelers, Excanaba, MI
  • Fortunately, we have not had a need for guidelines. Dogs are the pet of choice visiting our store. Our team enjoys the interaction as much as the dog. The dog owner appreciates our openness to their beloved friend. — Tonia Ulsh, Mountz Jewelers, Camp Hill, PA
  • We are customer friendly. I once had a customer who brought a Rottweiler into my store. His head was the shape of an anvil, he slobbered all over me, but the owner bought a couple of gifts for her girlfriends. No problem for me. — Bruce Goodheart, Goodheart’s Jewelry, Overland Park, KS
  • The only guidelines are no peeing or pooping in the store! — Frank Salinardi, Linardi’s Jewelers, Plantation, FL
  • We allow pets so long as they are nice and well-behaved. We live in a dog-friendly city where people are actively out with their dogs all of the time. We usually require a leash, but the dogs who are off leash are super-trained. It’s never been an issue. For us, the rewards are many as we love animals! It makes the store fun and inclusive. — Betsy Barron, Love & Luxe, San Francisco, CA
  • As long as they get along with our dog, then all is well. It is usually the humans that need some guidelines. — Kirsten Reynolds, Windsor Gallery, Salisbury, NC
  • Our downtown (where we are located) is very pet friendly. We are near a pet-friendly brewery, and our town even has a dog ambassador, @CharlieDoches. We’ve never had to set guidelines on pets. We carry the DogFever line and give 10 percent of sales back to our local animal rescue groups. In the summer at our major downtown festival, we offer a “dog cooling station”. — Chay Rees Runnels, Rees Jewelry, Nacogdoches, TX
  • No guidelines. We neither encourage nor deny anyone who wants to bring a pet. It does allow for an easy personal connection with the customer. — Thomas Licciardi, Jacqueline’s Fine Jewelry, Morgantown, WV
  • We post Facebook and Instagram pictures of any dogs that visit. Our boxer Maggie is also at the store most days. I don’t know what rewards we get other than a nice community feel and we get to visit with other people’s dogs (we all love dogs). — Mark Snyder, Snyder Jewelers, Weymouth, MA
  • Any cat, dog, bird or weasel — we don’t care as long as they’re sociable and they’re sweet, they’re welcome in our store! We even have custom-made organic gourmet pet treats just for the animals that visit. — Denise Oros, Linnea Jewelers, La Grange, IL
  • It has been mostly positive, but it can be too noisy if there are too many dogs at one time (we have two here already). — Vickie Wilson, The Goldsmith, Palo Alto, CA
  • Big, mean-looking dogs are not invited in because it scares the customers. — Steven Wardle, Forest Beach Design, Chatham, MA
  • Before he died, I brought my dog to work. He always wanted to sniff a new butt. — Mark Thomas Ruby, SunSpirit Designs, Loveland, CO
  • We have a dog in the store. The customers love it. It makes this place more of a home rather then a store. Obviously, you won’t see the chain stores with a dog in the store. We want everyone including pets to feel welcome. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • No guidelines, but an expectation for trained pets as we have a carpeted floor. Some of our most wealthy clients bring their pets with them everywhere; we don’t miss out on their business. — Jill Hornik, Jae’s Jewelers, Coral Gables, FL

No: 19%

  • Pets have no place in a business. It has become fashionable to take your pet along and intrude upon others as if something is wrong with them if they don’t agree. As my uncle used to say, no one loves or tolerates your pets or your children as much as you do. — Joe Thacker, Thacker Jewelry, Lubbock, TX
  • We allow them to come in, but we have the right to tell them to take the dog back outside if we feel they are a problem. — Alan Perry, Perry’s Emporium, Wilmington, NC
  • We have had events that involved dogs at the store, and it’s been a major turn-off for a lot of clients. Customers either complain about allergies or not liking pets or just the control of the pet by their owner. — Christine Osborne, Christopher’s Fine Jewelry and Rare Coins, Des Moines, IA
  • Owner is allergic to dogs. — Jeffrey Hurwitz, Colonial Jewelers, Frederick, MD
  • Landlord does not allow pets inside building. My therapy dog is an exception. — Mark Neumann, Ross Designs, Highland Park, IL
  • When you are selling fine jewelry, your store cleanliness and upkeep are soooo important! — Teddie Gause, Gause & Son Jewelers, Ocala, FL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Do You Or Don't You?

Do You Accept Alternative Forms Of Payment? Here’s What Other Jewelers Say

Square and PayPal seem to be the most popular accepted forms.

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Yes: 36%

  • Apple Pay is connected to my Clover terminal. Very convenient, and the customer just taps their phone. My two boys who help run my business accept Venmo from clients/friends and just reimburse me at NO fee up to a particular amount. Mainly transactions under $1,000. Both forms have been convenient. Venmo has worked best with customers out of the state because you end up receiving the money instantaneously. — Howard Jacobs, Toodies Fine Jewelry, Quincy, MA
  • We use Square during conventions and expos. We also accept Apple Pay in store. — Erica Lorenz, Michael & Sons, Reno, NV
  • Our credit card terminal came with Apple Pay. We’ve only had one person use it. We also do Shopify Swipe when we are outside of the store. It’s similar to Square and Stripe, which are mobile payment processors. It tied in with our online inventory, so it’s convenient and allows us to be flexible with our customers. — Chris Wattsson, Wattsson & Wattsson Jewelers, Marquette, MI
  • Square offers e-invoices. The fees are higher than I get for taking cards in the store, but the convenience for the customer is worth it. — Dale Robertson, Dale Robertson Jewelry, Loveland, OH
  • PayPal and Venmo (which is a PayPal company) work the best, and if you have a PayPal debit card for expenses, you still get cash back on it. — Deric Metzger, DeMer Jewelry, Oceanside, CA
  • Venmo has no fees. All of the rest charge us a fee, so we encourage Venmo or Zelle. — Jonathan McCoy, McCoy Jewelers, Dubuque, IA
  • Apple Pay is fun and easy. — Steven Wardle, Forest Beach Design, Chatham, MA
  • I haven’t explored any of those besides PayPal, but I do find it convenient, and the fees are not exorbitant. — Janne Etz, Contemporary Concepts, Cocoa, FL
  • We use the Square for its convenience. Rates are higher than the bank by a bit, but it beats having to buy additional equipment. — Teri Vogan, Vogan Gold & Silver Works, Colorado Springs, CO
  • PayPal is great for our online and Facebook customers. Square is great when I’m away from my physical store doing a sale (charity event, private appointment, etc.). — Travis Piper, Piper Diamond Co., Vincennes, IN
  • I just use PayPal. Don’t know if it is good or bad, but it’s what is attached to my website. — Annette Evans, RD Allen Freeport Jewelers, Freeport, ME
  • We only use the Square in case of a power failure, as we have also learned that it only guarantees funds up to a certain amount. Also we used PayPal with the Square, and then because of the amount we ran, PayPal held most of the funds for a period of time before it went into our bank. — Alisha Moore, Toner Jewelers, Overland Park, KS
  • My new credit card terminal accepts Apple Pay. Works like a credit card. — Laura Pool, Laura’s Jewelry Designs, St. Robert, MO
  • We switched from using a traditional merchant service provider to using the Square. It’s proven to be cost-effective and user-friendly. We are no longer paying unnecessary fees. That is a big savings! I wished we had made the change sooner. — LaTisha Holland, Arlene’s Fine Jewelry, Vidalia, GA
  • We have the capability to accept PayPal and Apple Pay, but have almost never had someone want to use either one. — James Sickinger, Sickinger’s Jewelry, Lowell, IN
  • PayPal, and soon, Bitcoin. — Joseph Villarreal, Villarreal Fine Jewelers, Austin, TX
  • You left out wire transfer to our bank. Apple Pay is the only other that we take from the list. We find wire transfer is the best, safest and costs us nothing in fees! — Ronnie Ware, Ware Jewelers, Auburn, AL
  • Currently using PayPal. I like the ability to email customers an invoice. Comes in handy for deposits/payments on custom jobs as well as people who need things shipped to them. — Cliff Yankovich, Chimera Design, Lowell, MI

No: 64%

  • We live in a small city in Vermont. If I asked one of our farmers for Bitcoin, he’d look at me like I had three heads! — Mary Jo Chanski, Hannoush Jewelers, Rutland, VT
  • Honestly, my store is in a very upscale community and I have not had any requests other than the traditional payment options. — Denise Oros, Linnea Jewelers, La Grange, IL
  • Never got requests to use any of the above from clients. Plus, the above vendors’ rates to process are much higher than we get, so we are at this point not tempted to use. — Alex Weil, Martin’s Jewelry, Torrance, CA
  • There are plenty of credit card options for people to use. Keeping it simple is better. — John Hayes, Goodman’s Jewelers, Madison, WI
  • No, too technical for me. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • I just haven’t taken the time to learn about them. — Donnie Blanton, Brittany’s Fine Jewelry, Gainesville, FL
  • I prefer traditional payment forms. There are too many security questions for me about the others. — Marc Majors, Sam L. Majors, Midland, TX
  • Don’t have interest at the customer level. Never lost a sale by only offering Visa, Mastercard, Discover, Amex and our own private label financing. — Tom Duma, Thom Duma Fine Jewelers, Warren, OH

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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Do You Or Don't You?

Yes or No: Print Advertising for the Holidays?

Our Brain Squad weighs in.

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Yes: 54%

  • People look for jewelry at the holiday season more than other times. — Steve & Alice Wittels, Aljan Jewelers, Mahopac, NY
  • There are still people in our area who get the local daily paper. Demo probably 45 years and up. — Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • We have a clientele that encompasses all ages. Older clients still follow and advertise using traditional methods. We still have to do everything. — Jon Walp, Long Jewelers, Virginia Beach, VA
  • We have a weekly newspaper in our small town and we advertise every single week of the year. Ironically, our print ads are our most effective form of media. v Nicole Shannon, Keir Fine Jewelry, Whistler, BC
  • We receive co-op for some vendors. Seems more people are looking at print during the holidays. — Brenda Hefner, Oz’s Jewelers, Hickory, NC
  • Christmas catalog is the only print media that works for us. — Joe Thacker, Thacker Jewelry, Lubbock, TX
  • People still respond to print! Postcards, ads in popular local magazines. Some of our customer base is still not digital. — Kim Hatchell, Galloway & Moseley, Sumter, SC
  • We do very little in print. We focus more on direct mail, email blasts and social media. We feel that you just don’t get the bang for the buck with print today. — David Lindsay, Purdy’s Jewellery & Gems, Bobcaygeon, ON
  • I believe that you need to utilize all levels of marketing in today’s world. Print reaches an older generation that is not as comfortable with social media. As well. I believe that with social media at times, it feels like you are bombarded with ads. — Stacey Gemici-Saunders, Gelmici Jewellers, Edson, AB
  • I only run print ads in November and December, with the bulk in November because we are a custom shop. I cut print advertising by 70 percent this year, and our numbers are running neck-and-neck with last year. Social media brings customers to us far better than print ad ever did. — Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • I use it to feature a specific product (i.e., diamond stud earrings) or some other item that I may stock in anticipation of a trend for the holidays. Small ads as a reminder. — Murphy McMahon, Murphy McMahon & Co., Kalispell, MT
  • Though it has lost its effectiveness, our older customers are almost exclusively receptive to print advertising. — Steven Wardle, Forest Beach Design, Chatham, MA
  • Even though the Houston Chronicle only has a circulation of about 7 percent of the population, that readership is a core demo for the holiday jewelry buyer: male, educated, employed, disposable income … and it provides an immediacy that no other media replicates. — Rex Solomon, Houston Jewelry, Houston, TX

No: 46%

  • Doesn’t work well in my area. — Laura Pool, Laura’s Jewelry Designs, St. Robert, MO
  • Diminishing results for last decade. Finally redistributed entire ad budget. Switched to social media. Still doing direct mail but no newspapers, shoppers guides, etc. — Robert Borneman, Diamond Jewelers, Centereach, NY
  • Too much money and no guarantee to increase sales. — Tommy Thobe, The Village Gem, Perry Hall, MD
  • I do not. I think billboards, social media and email marketing are much more cost effective, and I like the idea that you can target a specific audience. — Michael Kanoff, Michael’s Jewelers, Yardley, PA
  • Not this year; will be doing more radio. — Cathy Graves, Ellis Jewelers, Frankfort, IN
  • Digital works better for us. — Tim Sherrer, Lou’s Jewelry, Mobile, AL
  • Circulation in the newspaper business has decreased, and those reading already have most of their jewelry wardrobe. — Laurie Cusher, Hyde Park Jeweler, Hyde Park, NY
  • It stopped working. — Ken A. Apland, Apland Inc., Hood River, OR
  • I used to send direct mail. I am planning not to this year. Emails are working; why waste the dollars. — Varsenne Massoyan, Massoyan Jewelers, Old Tappan, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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