Do You Or Don't You? Our Brain Squad Sounds Off On Security Guards 92% of all stores don’t have one. Published 2 years ago on March 22, 2019 By INSTORE Staff Instore April 2019 Issue Online Extra Share Tweet Yes: 8% We had an armed robbery in February of 2018. We brought on our officers after that to protect the store and evaluate customers. We planned to only keep them until we had our mantrap doors installed, but shortly after install, we heard another rumor of a gang member discussing robbing our store, so we have kept them on. I like having them because it relieves our staff of the responsibility of evaluating customers. Our officers can easily protect them and move any odd customers out of the store. We are in a heavy walking traffic area with a lot of tourists, and customers mostly thank our officers for protecting them. If they ask why we have officers, we tell them it’s to allow our staff to better focus on service and sales. — Elizabeth Kittell, Pretty In Patina, Omaha, NE Customers love it, staff loves it. Everyone feels safe and also that any jewelry they buy from us or leave with us is safe. Ours are off-duty uniformed sheriff deputies, though, and that may make a difference. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL We hire our local PD at Christmas when we are open late to do details. It is expensive, but it gives me great peace of mind. It also makes it so I don’t need to be there every hour. In the end, we get to know our local officers and they appreciate the cushy detail. Most have wives or girlfriends (or are female officers), so sometimes they even buy something. — Mark Snyder, Snyder Jewelers, Weymouth, MA We sell high-end watches, so customers and employees feel much safer with a guard at the door. Today, most insurance companies require it. Besides, we have been robbed before and our jeweler was shot. After that, I said I would no longer work in our downtown store. The guard can have my paycheck so we feel safe! — Teddie Gause, Gause & Son Jewelers, Ocala, FL Customers love it, staff loves it. Everyone feels safe and also that any jewelry they buy from us or leave with us is safe. Ours are off-duty uniformed sheriff deputies, though, and that may make a difference. — Dorothy Vodicka, The Gem Collection, Tallahassee, FL No: 92% I used to have one until an off-duty policeman said, “Do you really want someone with a minimal education to have a gun in your store?” That was one reason. The second reason was the confidentiality issue. Did not like that they were hearing what was going on. Now I have a locked door and like it a lot better. — Susan Eisen, Susan Eisen Fine Jewelry & Watches, El Paso, TX Added security will not be productive because the current clientele do not pose a risk and we are not big enough for the professional to bother us. We have a great alarm system along with CCTV with monitors outside of the sales floor. Law enforcement response to an alarm is less than one minute away. — E.L. Menk Jewelers, Brainerd, MN We do not because of the extra cost. Missouri is also a concealed-carry state, and we can and do carry our own firearms at times. We are well-trained on personal security and have taken courses on how to be safe and what to do in case of a robbery. — Scott Schlagenhauff, Jewelry By Morgan, Kansas City, MO Sadly, I believe that having a guard makes the environment consistently tense and exudes distrust. We prefer to keep staff trained in security measures to allow our customers a warm, inviting atmosphere. — Morgan Bartel, Susann’s Custom Jewelers, Corpus Christi, TX We live in a relatively safe place and we all carry a weapon. Keep in mind that the weapons are for saving lives, not jewelry. — Chris Snowden, Snowden’s Jewelers, Wilmington, NC We do not have a security guard, but we do have a locked door with a door buzzer and a doorbell that alerts us that someone is at the door. — Frank Salinardi, Linardi’s Jewelers, Plantation, FL Robbers can take it all. I have insurance; I don’t need any gunplay in my store. — Donald Killelea, Killelea Jewelers, Midlothian, IL We had one, which seemed to intimidate clients. We have installed self-locking doors, a mantrap and clearly visible cameras inside and out. — Steven Goldfarb, Alvin Goldfarb Jeweler, Bellevue, WA When we have had security guards in the past, it made our customers feel uncomfortable. We buzz customers in through a double door system. No system is foolproof. We all need to be very aware of what is happening at all times. — Bob Richards, Bob Richards Jewelers, Germantown, TN We are fortunate in that our retail center provides 24/7 armed security as part of our common area maintenance. It was certainly a plus in choosing our location. — Alex Weil, Martin’s Jewelry, Torrance, CA What’s the Brain Squad? If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here. Related Topics: Online Extrasecurity click to Comment(Comment) Up Next Only 31% of Surveyed Jewelers Have a Structured Onboarding Program for New Employees Don't Miss Do You Use Messaging Apps to Contact Customers? INSTORE Staff Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected]. Continue Reading Advertisement SPONSORED VIDEO Wilkerson Testimonials Retirement Made Easy with Wilkerson The store was a landmark in Topeka, Kansas, but after 80 years in business, it was time for Briman’s Leading Jewelers to close up shop. Third generation jeweler and owner Rob Briman says the decision wasn’t easy, but the sale that followed was — all thanks to Wilkerson. Briman had decided a year prior to the summer 2020 sale that he wanted to retire. With a pandemic in full force, he had plenty of questions and concerns. “We had no real way to know if we were going to be successful or have a failure on our hands,” says Briman. “We didn’t know what to expect.” But with Wilkerson in charge, the experience was “fantastic” and now there’s plenty of time for relaxing and enjoying a more secure retirement. “I would recommend Wilkerson to any retailer considering a going-out-of-business sale,” says Briman. “They’ll help you reach your financial goal. Our experience was a tremendous success.” You may like INSTORE Readers Sound Off on Online Review Technology Do You Service Jewelry Bought Online? Jewelers Weigh In Here’s How Many Jewelers Photograph Their Own Jewelry Promoted Headlines Digital Warrior: A Conversation with GemFind’s Alex Fetanat GemFind A Sales Meeting Platform for The 21st Century The Plumb Club With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Chic Pistachio Advertisement Latest Trending Videos Press Releases24 hours ago GJEPC Signs MoU with eBay Press Releases24 hours ago Joseph Varjabedian Passed Away Due to COVID-19 Headlines1 day ago Signet to Raise Its Minimum Wage to $15/Hour Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Sponsored Content3 days ago Digital Warrior: A Conversation with GemFind’s Alex Fetanat Jimmy Degroot1 week ago Video: Sharpen Your Bridal Jewelry Presentations Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss! Advertisement SubscribeBULLETINS INSTORE helps you become a better jeweler with the biggest daily news headlines and useful tips. (Mailed 5x per week.) Latest Comments Most Popular Fun4 days ago 54 Funny Memes That Will Make You Say ‘Yup, That’s Life in Retail!’ Headlines1 week ago Paris Hilton’s Engagement Ring May Be Worth $1M+ Headlines1 week ago $5.2M in Fake Cartier Jewelry Seized in Kentucky Benchmarks1 week ago These Jewelry Retailers Grab Shoppers’ Interest with Inventive Displays Headlines2 days ago Bergio Acquires Online Jewelry Retailer Aphrodite’s Hot Sellers1 week ago These Were the Top-Selling Jewelry Brands and Categories in January, According To Our Brain Squad Columns3 days ago 3 Tips to Becoming the Most Resilient Jewelry Store Owner You Know Sponsored Content1 week ago With Average Retails of $250, This Is One Brand You Won’t Want to Miss!