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Our New Year’s Dissolutions

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Every year, we all make New Year’s resolutions. And sooner or later, we end up breaking them. In fact, depending on when this magazine reaches you, you might have blown a few already. No worries, here are some brand new ones for jewelers that you should really try to keep, courtesy of the team at In the End.

* I will open my store doors bright and early every morning at exactly 10- sharp ? ish.  

* I will be genuinely happy when my customer opts for the smaller diamond, knowing that he has made the purchase decision that’s right for him. And I will stop making that face when he does.  

* It’s time to change my trade-show merchandising strategy — and stop buying most of my stuff at the booths with the hottest sales staff. 

* I will not laugh at the trembling kid with braces attempting to buy his ?girlfriend? a $39 friendship ring.  

* Any items in my store that are more than one year old, I will immediately take action on ? by bitterly complaining to staff members about the terrible fashion sense of our customers.  

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* When customers come in and I have to sell them, I will put my sandwich down.

* It’s time to admit it. I actually do know how to pump gas. And I’m not too bad with a Squeegie, either. 

* I will stop saying, ?Whoo-hoo-hoo-hoo!? and becoming sarcastically servile whenever a customer whips out an American Express platinum card.  

* I will no longer use any lame-o ?Fifth C? lines like: ?Here at Anderson Jewelers, we provide you with a ?Fifth C’, ____? (Fill in the blank: ?Courtesy’, ?Commitment to Quality’, ?Crisp and Crunchy Corn on the Cob’, etc., etc.) 

* Whenever I’m tempted to use the old ?two-month’s salary? squeeze, I will imagine myself buying golf clubs for my husband … and the salesperson using the same line on me.  

* Let’s do it! I will purchase customer-database software, unwrap it, and ? well, let’s not go overboard here.  

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* I will not shake my head disgustedly while ringing up the next customer who comes in with one of our $50 gift certificates and buys an item worth $49.95. 

* I will no longer bite my nails, chain smoke, or mutter ominously to staff: ?I don’t know how much longer we can sustain this,? … every time we show a 5 percent monthly sales decrease. 

* I will establish a college fund for my children. (And will quickly quadruple it during a single weekend in Atlantic City.) 

* A Mrs. Fields cookie will not qualify as ?lunch?. 

* I will read 10 business books this year. Okay, I will read five business books this year. Okay, I will read three business books this year. Okay, I will read John Grisham’s The Firm.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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In the End

Our New Year’s Dissolutions

Published

on

Every year, we all make New Year’s resolutions. And sooner or later, we end up breaking them. In fact, depending on when this magazine reaches you, you might have blown a few already. No worries, here are some brand new ones for jewelers that you should really try to keep, courtesy of the team at In the End.

* I will open my store doors bright and early every morning at exactly 10- sharp ? ish.  

* I will be genuinely happy when my customer opts for the smaller diamond, knowing that he has made the purchase decision that’s right for him. And I will stop making that face when he does.  

* It’s time to change my trade-show merchandising strategy — and stop buying most of my stuff at the booths with the hottest sales staff. 

* I will not laugh at the trembling kid with braces attempting to buy his ?girlfriend? a $39 friendship ring.  

Advertisement

* Any items in my store that are more than one year old, I will immediately take action on ? by bitterly complaining to staff members about the terrible fashion sense of our customers.  

* When customers come in and I have to sell them, I will put my sandwich down.

* It’s time to admit it. I actually do know how to pump gas. And I’m not too bad with a Squeegie, either. 

* I will stop saying, ?Whoo-hoo-hoo-hoo!? and becoming sarcastically servile whenever a customer whips out an American Express platinum card.  

* I will no longer use any lame-o ?Fifth C? lines like: ?Here at Anderson Jewelers, we provide you with a ?Fifth C’, ____? (Fill in the blank: ?Courtesy’, ?Commitment to Quality’, ?Crisp and Crunchy Corn on the Cob’, etc., etc.) 

* Whenever I’m tempted to use the old ?two-month’s salary? squeeze, I will imagine myself buying golf clubs for my husband … and the salesperson using the same line on me.  

Advertisement

* Let’s do it! I will purchase customer-database software, unwrap it, and ? well, let’s not go overboard here.  

* I will not shake my head disgustedly while ringing up the next customer who comes in with one of our $50 gift certificates and buys an item worth $49.95. 

* I will no longer bite my nails, chain smoke, or mutter ominously to staff: ?I don’t know how much longer we can sustain this,? … every time we show a 5 percent monthly sales decrease. 

* I will establish a college fund for my children. (And will quickly quadruple it during a single weekend in Atlantic City.) 

* A Mrs. Fields cookie will not qualify as ?lunch?. 

* I will read 10 business books this year. Okay, I will read five business books this year. Okay, I will read three business books this year. Okay, I will read John Grisham’s The Firm.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Most Popular