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If you want to put that spring back into your cashflow step, get rid of your stale inventory ASAP, says marketing specialist Jimmy DeGroot. 

He explains in the video below: “You’re a grocery store and that meat is old and you need it gone … NOW. That old jewelry is money you have tied up in your showcases, money that you could be using on payroll, expenses, new, fast-selling jewelry.”

Imagine what $25,000, or maybe even $50,000, could do for your business, he says. DeGroot offers several ideas for making it happen.

Learn more:


Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com. Sign up for training videos here.

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When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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