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Outside The Box: Ritz-Carlton Boutique Opening

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Outside The Box: Ritz-Carlton Boutique Opening

Outside The Box: Ritz-Carlton Boutique Opening

Published in the January/February 2014 issue

LANDSBERG JEWELERS (WHITE PLAINS, NY)

When Jonathan and Jeffrey Landsberg opened Landsberg Jewelers’ new third location at the Ritz- Carlton Hotel in White Plains, NY, they teamed with the Ritz and Luxe Magazine and introduced three new designer lines: Faith Ann Kiely, Royal Asscher, and Jack Vartanian. The mayor of White Plains handled the ribbon-cutting, and more than 150 guests attended.

INTERVIEW WITH JONATHAN LANDSBERG, OWNER, AND VINNY PERUGINI, MARKETING AND ADVERTISING DIRECTOR

How successful was the event?
“We are seeing and feeling the results of the event to this day. Guest who didn’t purchase that evening have come back and purchased items weeks later.”

Outside The Box: Ritz-Carlton Boutique Opening

WHAT WERE THE CHALLENGES OF HOSTING THE EVENT?
“The evening was very challenging because the space is a lot smaller then we are used to working with. We had a difficult time helping everyone and making sure things were secure. All in all, we did make quite a few sales that evening, in spite of the large amount of people who attended.”

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HOW DID WORKING WITH THE RITZ-CARLTON ADD TO THE EXPERIENCE?
“They have never participated in a situation where three luxury brands came together to produce an event, but it went off without hitch. Guests had the pleasure of tasting some of the chef’s latest culinary creations. A signature cocktail was created along with a cookie with our logo. The curiosity of customers wanting to view our newest location and the level of luxury that the Ritz-Carlton brand gives made for a wonderful evening.”

WHAT WAS IT LIKE WORKING WITH LUXE MAGAZINE?
“We have worked with Luxe for the past two years, and they are a wonderful media partner. Luxe assisted with designing the invitation, supplying the photographer, mailing the invitations and scheduling e-blasts to promote the event.”

How was the event promoted?
“Over three hundred invitations were mailed to our customers’ homes. We also sent out three e-blasts inviting customers and friends to the event. A special email was sent out to all the Ritz-Carlton residents, inviting them down to celebrate the evening with us. Luxe Magazine also sent e-blasts to local clients and subscribers.”

Outside The Box: Ritz-Carlton Boutique Opening

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SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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Outside The Box: Ritz-Carlton Boutique Opening

Published

on

Outside The Box: Ritz-Carlton Boutique Opening

Outside The Box: Ritz-Carlton Boutique Opening

Published in the January/February 2014 issue

LANDSBERG JEWELERS (WHITE PLAINS, NY)

When Jonathan and Jeffrey Landsberg opened Landsberg Jewelers’ new third location at the Ritz- Carlton Hotel in White Plains, NY, they teamed with the Ritz and Luxe Magazine and introduced three new designer lines: Faith Ann Kiely, Royal Asscher, and Jack Vartanian. The mayor of White Plains handled the ribbon-cutting, and more than 150 guests attended.

INTERVIEW WITH JONATHAN LANDSBERG, OWNER, AND VINNY PERUGINI, MARKETING AND ADVERTISING DIRECTOR

How successful was the event?
“We are seeing and feeling the results of the event to this day. Guest who didn’t purchase that evening have come back and purchased items weeks later.”

Outside The Box: Ritz-Carlton Boutique Opening

Advertisement

WHAT WERE THE CHALLENGES OF HOSTING THE EVENT?
“The evening was very challenging because the space is a lot smaller then we are used to working with. We had a difficult time helping everyone and making sure things were secure. All in all, we did make quite a few sales that evening, in spite of the large amount of people who attended.”

HOW DID WORKING WITH THE RITZ-CARLTON ADD TO THE EXPERIENCE?
“They have never participated in a situation where three luxury brands came together to produce an event, but it went off without hitch. Guests had the pleasure of tasting some of the chef’s latest culinary creations. A signature cocktail was created along with a cookie with our logo. The curiosity of customers wanting to view our newest location and the level of luxury that the Ritz-Carlton brand gives made for a wonderful evening.”

WHAT WAS IT LIKE WORKING WITH LUXE MAGAZINE?
“We have worked with Luxe for the past two years, and they are a wonderful media partner. Luxe assisted with designing the invitation, supplying the photographer, mailing the invitations and scheduling e-blasts to promote the event.”

How was the event promoted?
“Over three hundred invitations were mailed to our customers’ homes. We also sent out three e-blasts inviting customers and friends to the event. A special email was sent out to all the Ritz-Carlton residents, inviting them down to celebrate the evening with us. Luxe Magazine also sent e-blasts to local clients and subscribers.”

Outside The Box: Ritz-Carlton Boutique Opening

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

Promoted Headlines

Most Popular