(PRESS RELEASE) Your customers have already browsed diamonds online. They walk in uncertain and overwhelmed by conflicting information. How do you shift their mindset — without being pushy?
By understanding their doubts, you can tailor your presentation to overcome them with confidence and clarity. GN Diamond’s Diamond Hunt platform empowers you to do exactly that — using technology that mirrors the online shopping experience, but with professional insights that no online-only retailer can match.
🛠️ Tools That Turn Shoppers Into Buyers
Diamond Hunt is an in-store and online selling tool that gives independent jewelers access to over 9,000 certified diamonds — valued at over $70 million wholesale — with features designed to build trust, education and close more sales:
- ✅ 360° Video: Showcase each diamond’s natural beauty and birthmarks — far more revealing than static online images.
- ✅ Free Light Performance Reports: Explain why one SI2 shines brighter than another using objective, third-party clarity grading.
- ✅ Top Certifications: Every diamond is backed by GIA certification.
- ✅ Web Integration & In-Store App: Guide customers through an educational journey via your website or iPad sales app, branded with your logo and pricing.
🔒 Why You Have the Advantage
GN Diamond does not sell to internet portals only to retail stores. That means:
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- Our inventory and light performance tools are exclusively available to independent jewelers.
- You get a competitive edge against online retailers without compromising on transparency or trust.
💡 Want to See It in Action?
Visit: www.gndiamond.com
Email: [email protected]
Call: 800-724-8810
📈 Start Showcasing $70M in Certified Diamonds — with Your Logo & Markup
Bring Diamond Hunt to your store today — and give your customers the online experience they expect, with the expert guidance only you can provide.
Closing With Confidence: How Bailey's Fine Jewelry Achieved Outstanding Results With Wilkerson
When Trey Bailey, President and CEO of Bailey's Fine Jewelry, decided to close the Crabtree location in Raleigh, North Carolina after 15 years, he knew the decision needed to be handled with intention and professionalism. The goal was clear: exit the location while maintaining financial strength and honoring the store's legacy.
Having worked with Wilkerson successfully in the past, Bailey understood the value of their comprehensive approach. "They understood both the emotional and financial sides of the store closing sale," Trey explains. "Their reputation for professionalism, results and care made it a very easy decision."
The results exceeded expectations. Wilkerson helped Bailey's sell through significant inventory while maintaining the dignity of the closing process. "They don't just run a sale, they help close a chapter in the best way possible," Bailey says, strongly recommending Wilkerson to any jeweler facing a similar transition.
