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Overcoming Cash Flow Challenges and Re-Energizing the Natural Diamond Market 

GN Diamond speaks with over 4,000 jewelers daily and has learned more retailers are presenting natural diamonds first.

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Overcoming Cash Flow Challenges and Re-Energizing the Natural Diamond Market 

(PRESS RELEASE) When presenting diamonds both natural and lab it is so important to highlight the age of natural diamonds. It is almost incomprehensible to realize they are over 1 billion – 3.7 billion years old. Most are found between 93 and 155 miles below surface and some as deep as 500 miles! The question is often asked, how many salespeople incorporate this into their sales pitch?

Some people say that natural diamonds are nature’s scarce masterpieces. This is likely the oldest item any one person may buy in their lifetime. It is a no wonder why there is approximately a 34% shortage of natural diamonds today compared to 2005.

These facts alone can begin a fascinating conversation between retailers and prospective customers when shopping for diamonds. Lab diamonds certainly have found their place in the market, but now due to mass manufacturing, there is no limit on production. Additionally, big box retailers like Costco, Walmart, Macy’s, QVC, and JC Penny are increasing their lab grown inventory and providing major competition for independents.

GN Diamond speaks with over 4,000 jewelers daily and has learned more retailers are presenting natural diamonds first. Cash flow continues to be a concern and while profit margins may be higher with lab grown diamond sales, bottom line net revenue is greater with natural diamond sales. The health of the industry is to first sell natural diamonds.

One easy tool when presenting natural diamonds is GN’s free and easy to use 3rd party light performance tool. Light performance is key to a diamond’s brilliancy, fire and unique captivation! The light performance tool creates a quick way to explain why no two diamonds of similar size, color and clarity are the same and how one may be less expensive but may not be as brilliant as the other. This helps retailers explain pricing differences and reduce negotiations. Additionally, a qr code may easily be scanned to create a fascinating diamond story including its light brilliancy, gia certification, gemprint insurance discount. All of these factors help jewelers sell more diamonds and reduce competition.

GN diamond offers free training and continuously strives for ways to help jewelers sell more diamonds. For more information please feel free to call us at 800-724-8810 or email us at sales@gndiamond.com

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Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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