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Paco’s Tips: Drunken Sailor Mode

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The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

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Paco’s Tips: Drunken Sailor Mode

mm

Published

on

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

Celebrate Your Retirement with Wilkerson

For nearly three decades, Suzanne and Tom Arnold ran a successful business at Facets Fine Jewelry in Arlington, Va. But the time came when the Arnolds wanted to do some of the things you put off while you’ve got a business to run. “We decided it was time to retire,” says Suzanne, who claims the couple knew how to open a store, how to run a store but “didn’t know how to close a store.” So, they hired Wilkerson to do it for them. When she called, Suzanne says Wilkerson offered every option for the sale she could have hoped for. Better still, “the sale exceeded our financial goals like crazy,” she says. And customers came, not only to take advantage of the going-out-of-business buys and mark-downs, but to wish a bon voyage to the beloved proprietors of a neighborhood institution. “People were celebrating our retirement, and that was so special,” says says.

Promoted Headlines

Most Popular