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Paco’s Tips: Drunken Sailor Mode

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Published

9 years ago

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The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Paco’s Tips: Drunken Sailor Mode

mm

Published

9 years ago

on

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Related Topics:

click to Comment(Comment)
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

Promoted Headlines

Most Popular