Connect with us

Paco’s Tips: Drunken Sailor Mode

mm

Published

on

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular

Columns

Paco’s Tips: Drunken Sailor Mode

mm

Published

on

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations.

The perfectly merchandised jewelry store, say marketing and display experts, should allow people to escape, to forget themselves and their financial considerations. It should be cleaner, simpler and less stressful than what’s outside. It should relax customers and break down their critical filters, to fall into what retailing guru and SMART Show keynote speaker Paco Underhill calls “drunken sailor mode” when it comes to opening their wallets.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular