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Paco’s Tips: Know Your Customers’ Orbit

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Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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Paco’s Tips: Know Your Customers’ Orbit

mm

Published

on

Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

Promoted Headlines

Most Popular