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Paco’s Tips: Know Your Customers’ Orbit

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Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

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Paco’s Tips: Know Your Customers’ Orbit

mm

Published

on

Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

Want More “Me” Time? Wilkerson Will Get You There!

It was time. Teri Allen and her brother, Nick Pavlich, Jr., had been at the helm of Dearborn Jewelers of Plymouth in Plymouth, Mich., for decades. Their father, Nick Pavlich, Sr., had founded the store in 1950, but after so many wonderful years helping families around Michigan celebrate their most important moments, it was time to get some “moments” of their own. Teri says Wilkerson was the logical choice to run their retirement sale. “They’re the only company that specializes in closing jewelry stores,” she says. During the sale, Teri says a highlight was seeing so many generations of customers who wanted to buy “that one last piece of jewelry from us.” Would she recommend Wilkerson? Absolutely. “There is no way that I would have been able to do this by myself.”

Promoted Headlines

Most Popular