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Paco’s Tips: Know Your Customers’ Orbit

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Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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Paco’s Tips: Know Your Customers’ Orbit

mm

Published

on

Knowing which way your customers move around your store allow you to accurately determine how to arrange your layout for maximum impact on your bottom line.

Once inside a store, shoppers have a tendency to drift to the right — as much as 80 percent of the time, according to studies by Paco Underhill’s company, Envirosell. And they will generally continue to move through the store counterclockwise.

Knowing this allows you to analyze your customers and determine how to arrange your layout. If most of your customers are women, don’t put men’s accessories to the right of your door, says Underhill. If you have lots of repeat customers, put your newest merchandise to their right. That will capture their attention and slow down their circuit.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

Promoted Headlines

Most Popular