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Paco’s Tips: Master the Visuals

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It may be hard to believe, but one of the best monologues about the art of selling that Paco Underhill has ever heard came from a very unexpected place: a pushcart vendor in Istanbul.

In a blog post for the Smithsonian Photograph Initiative, Paco Underhill says that one of the best monologues he has heard about the art of selling came from a pushcart vendor of vegetables in Istanbul. “For him, there was a logic and a set of visual strategies that determined what got placed next to what — the color contrast between eggplants and carrots, how the sun shone on his street corner, and the dramatic way he flipped open bags with a snap and a flourish to attract the next shopper.”

That vendor had discovered the keys to successful merchandising: careful product selection, display, lighting, marketing and performance all coming together to create the perfect buying moment.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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