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Paco’s Tips: Master the Visuals

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It may be hard to believe, but one of the best monologues about the art of selling that Paco Underhill has ever heard came from a very unexpected place: a pushcart vendor in Istanbul.

In a blog post for the Smithsonian Photograph Initiative, Paco Underhill says that one of the best monologues he has heard about the art of selling came from a pushcart vendor of vegetables in Istanbul. “For him, there was a logic and a set of visual strategies that determined what got placed next to what — the color contrast between eggplants and carrots, how the sun shone on his street corner, and the dramatic way he flipped open bags with a snap and a flourish to attract the next shopper.”

That vendor had discovered the keys to successful merchandising: careful product selection, display, lighting, marketing and performance all coming together to create the perfect buying moment.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Paco’s Tips: Master the Visuals

mm

Published

on

It may be hard to believe, but one of the best monologues about the art of selling that Paco Underhill has ever heard came from a very unexpected place: a pushcart vendor in Istanbul.

In a blog post for the Smithsonian Photograph Initiative, Paco Underhill says that one of the best monologues he has heard about the art of selling came from a pushcart vendor of vegetables in Istanbul. “For him, there was a logic and a set of visual strategies that determined what got placed next to what — the color contrast between eggplants and carrots, how the sun shone on his street corner, and the dramatic way he flipped open bags with a snap and a flourish to attract the next shopper.”

That vendor had discovered the keys to successful merchandising: careful product selection, display, lighting, marketing and performance all coming together to create the perfect buying moment.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

Wilkerson: “They Feel Like Family”

Newton’s Jewelers in Fort Smith, Ark., was a true institution. But after being at the helm for most of his life, owner (and descendent of the original founder) Kelly Newton decided it was time to retire. He chose Wilkerson to handle the sale. “I’ve known the owners of Wilkerson for a long, long time. I felt at home with them,” he says. The final retirement sale was just a “blast” and the Wilkerson sales team made it so very simple and straightforward, says Newton. Would he recommend Wilkerson to others? Absolutely. “They’ve done incredible work,” says Newton. “They feel like family.”

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Most Popular