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Paco’s Tips: Master the Visuals

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It may be hard to believe, but one of the best monologues about the art of selling that Paco Underhill has ever heard came from a very unexpected place: a pushcart vendor in Istanbul.

In a blog post for the Smithsonian Photograph Initiative, Paco Underhill says that one of the best monologues he has heard about the art of selling came from a pushcart vendor of vegetables in Istanbul. “For him, there was a logic and a set of visual strategies that determined what got placed next to what — the color contrast between eggplants and carrots, how the sun shone on his street corner, and the dramatic way he flipped open bags with a snap and a flourish to attract the next shopper.”

That vendor had discovered the keys to successful merchandising: careful product selection, display, lighting, marketing and performance all coming together to create the perfect buying moment.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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Paco’s Tips: Master the Visuals

mm

Published

on

It may be hard to believe, but one of the best monologues about the art of selling that Paco Underhill has ever heard came from a very unexpected place: a pushcart vendor in Istanbul.

In a blog post for the Smithsonian Photograph Initiative, Paco Underhill says that one of the best monologues he has heard about the art of selling came from a pushcart vendor of vegetables in Istanbul. “For him, there was a logic and a set of visual strategies that determined what got placed next to what — the color contrast between eggplants and carrots, how the sun shone on his street corner, and the dramatic way he flipped open bags with a snap and a flourish to attract the next shopper.”

That vendor had discovered the keys to successful merchandising: careful product selection, display, lighting, marketing and performance all coming together to create the perfect buying moment.

Get more actionable advice from the world’s leading retail environment expert at The SMART Show. Paco Underhill’s must-see keynote session takes place on Saturday, April 18, at 8:30 a.m., and is sponsored by Synchrony Financial.

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

Promoted Headlines

Most Popular