Smooth Seller: Venita Peterson

In the nation’s capital, this “Smooth Seller” uses her incredible memory to better serve customers. [h3]Venita Peterson[/h3] [h5]I. Gorman Jewelers; Washington, D.C. [/h5] [componentheading]PROFILE[/componentheading] [dropcap cap=R]un...

Shane Decker: Poor Excuse

It's hard to sell high-end when you're scared, says Shane Decker.

Jules R. Schubot Jewellers

In search of Americaʼs most unique jewelry retail businesses.

Shy Creation — A Proven Winner

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David Geller: Insta Budget

Creating financial forecasts in QuickBooks isn't nearly as hard as most people think, writes David Geller.

How to Close Jewelry Sales Without Being Pushy … and More Advice From Shane Decker

Shane Decker tells you how to close without being pushy, and answers other burning questions from INSTORE readers.

ACS 2004 10th Place: Ylang-Ylang Fine Jewelry

Itʼs difficult to pronounce, but easy to love this modern classic.

ACS 2004 5th Place: Samuel Getz Private Jewelers and Designers

ʻPersonal jewelerʼ provides clients with a little touch of home.

ACS 2004 9th Place: Ross-Simons

Warmth, wit and wow! Make this one cool prototype store.

ACS 2004 4th Place: Gary Michaels Fine Jewelry

Conquering cousins create a hip store with an urban edge.