Whip up your customers' sense of anticipation with a "sneak preview" event.
It was sold by Christie’s in Geneva.
A project to assist elderly residents at a nursing home takes a bad turn.
Florida jewelry sales pro loves being part of her customers' milestones.
Store owner was inspired by mentoring program for underprivileged teen girls.
Capturing footprints and noseprints could be a hit with your customers.
An amazing sales performance resulted in an equally amazing reward.
'Making hay while the sun shines,' said one jeweler.
Here's the fastest way to see how much your team knows about the customers they serve.
Presented by Kevin Reilly and Marisa Perry, and moderated by Trace Shelton.
'There’s a charge?'
It calls its products "investment jewelry."
The campaign celebrates devotion in its many forms.
Almost 40% of successful jewelers have upgraded their stores in the last two years.