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Pandora, Gabriel & Co. Topped the Holiday List. Here Were the Other Hot-Selling Brands for December, According to Our Brain Squad




“Diamond stud earrings are always a huge hit. Gemstone pieces in sterling from Michou were also a huge seller, as well as higher-end pieces from Bellarri.”  Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY

Bellarri Magnolia collection custom pendant/enhancer in 14K rose gold with 4.30-carat opal center, London blue topaz and Swiss blue topaz (13.35 TCW) and diamonds (0.15 TCW),

Top-Selling Jewelry Brands in December

Pandora (10), Lafonn (9), Gabriel & Co. (8), Hearts on Fire (8), Rolex (7), ELLE (6), Allison-Kaufman (4), Berco (4), Carla (4), Citizen (4), Ostbye (4), Cargo Hold (3), Gemsone (3), Les Georgettes (3), Leslie’s (3), Quality Gold (3), Rembrandt Charms (3), Simon Golub (3), Stuller (3), Victor Corp. (3)

* Brands mentioned by at least three of 184 Brain Squad members when asked what they would be reordering in January.

  • Lightweight gold did well. Threader   earrings, small layered gold necklaces and thin stackable bangles along with thin rings found favor. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Studs set in halo martinis by Heskia/Almor Design and pendants by Shefi did very well. Rex Solomon, Houston Jewelry, Houston, TX
  • Gold earrings from hoops to dangles, especially anything with leaves in the $300 to $500 price point. Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Price points were up. Still doing a great deal of custom design. Hand engraving was very hot on bridal with a vintage feel. Rita Wade, Wade Designs Jewelry, Rocky Mount, NC
  • Mid-priced sales were definitely druzy and labradorite. Larger sales were custom-made in store “one of a kinds” in yellow gold! Boulder opal, ammolite and morganite were strong! Linda McEathron, Design House, Waco, TX
  • Pandora jewelry (earrings, rings and necklaces) continued to lead the way in sterling silver fashion. Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Colored stone jewelry from Madison L and Atlantic Diamonds sold well in December! Lee Krombholz, Krombholz Jewelers, Cincinnati, OH
  • Larger diamonds, Nikki Lissoni, Debbie Brooks and Rebecca Hook. Alan and Renee Beckner, Beckner Jewelry & Repairs, Naples, FL
  • Our biggest winner was our custom projects, but we also did well with Artistry pendants, Chatham blue sapphires used in custom projects and finished jewelry, and Simon Golub Colore. Laura Sipe, JC Sipe Inc., Indianapolis, IN
  • Traditional charm bracelets and Rembrandt Charms from parents and grandparents. Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Yellow gold hoop earrings, silver jewelry by Ed Levin, Lovebright cluster earrings by Ashi, 7-10mm pearl studs, Pandora and Rolex. Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Vahan, diamond earrings, 14K diamond bangles, Honora and diamond pendants. Janet Silver, Roberts Jewelers, Jackson, TN
  • Must reorder fast sellers (gone!) from Downeast Trading chains, Empire Corporation color, Artistry stackables, Ziba, D.Blue and Trufili silver, and diamond jewelry from S.Kashi and Sons! Great Santa selections. Denise Oros, Linnea Jewelers, La Grange, IL
  • Bridal is selling again. Obaku watches and items in our Christmas mailer from the Berco Co. also sold very well. James Sickinger, Sickinger’s Jewelry, Lowell, IN

This article originally appeared in the February 2018 edition of INSTORE.


What’s the Brain Squad?

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials

When It’s Time for Something New, Call Wilkerson

Fifty-four years is a long time to stay in one place. So, when Cindy Skatell-Dacus, owner of Skatell’s Custom Jewelers in Greenville, SC decided to move on to life’s next adventure, she called Wilkerson. “I’d seen their ads in the trade magazines for years,’ she says, before hiring them to run her store’s GOB sale. It was such a great experience, Skatell-Dacus says it didn’t even seem like a sale was taking place. Does she have some advice for others thinking of a liquidation or GOB sale? Three words, she says: “Wilkerson. Wilkerson. Wilkerson.”

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Tools and Services

Become A Wizard, Newest Updates and More Service News This Month




Fish Your Wish

Salmon Gold is a new initiative from RESOLVE that is dedicated to the careful re-mining and restoration of Alaskan streams and fish habitats that were negatively affected by past mining operations. Gold from this worthwhile project is already in the supply chains of Tiffany & Co. and Apple.

Become A Wizard

Gemewizard, a leader in digital solutions for the analysis, description, pricing and trading of colored gemstones and colored diamonds, has launched Gem Color Academy, a new interactive online course for colored stone grading. Includes comprehensive online resources as well as course notes, at-home gem kit, and one year Gemewizard subscription.


Refreshed Reporting

The Jewelers Board of Trade (JBT) has released an updated version of its Credit Report. After a full redesign, the new JBT Credit Report features a convenient front-page overview section, new charts, and live linking of summary information to its source.

Thinking Pink

The Gemological Institute of America (GIA) has released a software update for its GIA iD100 gem testing device. With the update, the GIA iD100 can now distinguish natural pink diamonds from lab-grown (HPHT and CVD) diamonds and diamond simulants.

24K Winners

Congratulations to the Jewelers 24 Karat Club of Southern California’s 2019 Honorees! The organization recently honored Bill Jones of Sissy’s Log Cabin and Ruben Bindra of B & B Fine Gems for Excellence in Service and presented a Lifetime Achievement Award to Terry Chandler of Diamond Council of America.

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Jewelry Pro Gear

Diamond Drinks, Crystal Straws and More Gear for Jewelry Pros

This stuff for your store includes a new mobile app for clienteling.




Succulent Storage

This irresistible cactus cutie is ready to safeguard any jewel that you need it to hold. Handmade by Paint My Dream and charming enough to cheer up any display, counter or nightstand that needs a darling designated jewelry landing spot.


Gorgeous Glasses

This clever vessel brings a new meaning to the phrase “on the rocks.” We can’t guarantee that the sparkling diamond half-immersed in the base of this glass will make your beverage taste even better, but we think it’s pretty likely.



See You on the ‘Book

Clientbook is a mobile app created to help sales associates build and strengthen relationships with clients. Associates can contact clients through the app, which also stores client histories, important milestones and reminders to reach out for life events like birthdays and anniversaries.

Custom pricing upon request

Jewel Tales

Adrienne Rubin’s new book, Diamonds And Scoundrels: My Life In The Jewelry Business, tells the story of the author’s fascinating career through the ‘70s, ‘80s, and ‘90s. It’s a tale of determination, growth, and the unique challenges that face a woman who seeks both personal and professional fulfillment.


Sipping Pretty

Reusable straws are still a red-hot item for those who like to stay green, and these beautiful crystal-adorned straws are the height of sustainable style. All crystals are fair-mined, and all straws are food-safe stainless steel. Stainless steel straw with amethyst:


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From a Northern-Lights-Inspired Watch to Old Hollywood Elegance in Platinum, These Are the Latest Collections

One cuff takes its inspiration from Frank Lloyd Wright’s stained glass.




Cultured Cuff

Lush with the gold and burnt umber hues of autumn, this new Evocateur cuff takes its inspiration from the iconic stained glass of architect Frank Lloyd Wright. A special statement piece and a unique tribute to a legendary American talent.



14K yellow gold earrings with diamonds.

Effortless Elegance

Hannah G’s signature is simple, interchangeable looks: Think shimmering diamonds accented with pops of color, hoop earrings with swappable charms, and streamlined gold with subtle textural accents. This fresh, remarkable brand nails style without sacrificing timelessness in a way your customers will be hard-pressed to resist.


Platinum and emerald ring.

Emerald Empress

The new Emerald Platinum collection from Mia Katrin for Jewel Couture brings pure, old Hollywood elegance and glamour to the modern age. Opulent platinum settings offer a delicate dance of intricate details and clean negative space to make an unforgettable impact.



14K yellow gold necklace.

Chic and Sensual

We’re seeing an Instagram influx of sinuous, clavicle-caressing chains, and these sleek herringbone beauties from Ashley Zhang nail the trend perfectly. Lovely layered or solo, and sufficiently substantial to transition into sweater weather. Available in 3mm or 5mm width to suit all tastes.


Watch with aluminum case and silicon strap in mesh optic.

Celestial Radiance

Inspired by one of nature’s most glorious phenomena — The Northern Lights — this striking new True Aurora collection of watches from Bering Time offers an array of dazzling color options. These modern, sporty timepieces are the perfect way to add a bewitching splash of color to your customers’ wrists.


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