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Pandora, Gabriel & Co. Topped the Holiday List. Here Were the Other Hot-Selling Brands for December, According to Our Brain Squad




“Diamond stud earrings are always a huge hit. Gemstone pieces in sterling from Michou were also a huge seller, as well as higher-end pieces from Bellarri.”  Shannon Akridge, Clater Jewelers Diamond Center, Louisville, KY

Bellarri Magnolia collection custom pendant/enhancer in 14K rose gold with 4.30-carat opal center, London blue topaz and Swiss blue topaz (13.35 TCW) and diamonds (0.15 TCW),

Top-Selling Jewelry Brands in December

Pandora (10), Lafonn (9), Gabriel & Co. (8), Hearts on Fire (8), Rolex (7), ELLE (6), Allison-Kaufman (4), Berco (4), Carla (4), Citizen (4), Ostbye (4), Cargo Hold (3), Gemsone (3), Les Georgettes (3), Leslie’s (3), Quality Gold (3), Rembrandt Charms (3), Simon Golub (3), Stuller (3), Victor Corp. (3)

* Brands mentioned by at least three of 184 Brain Squad members when asked what they would be reordering in January.

  • Lightweight gold did well. Threader   earrings, small layered gold necklaces and thin stackable bangles along with thin rings found favor. Alex Weil, Martin’s Jewelry, Manhattan Beach, CA
  • Studs set in halo martinis by Heskia/Almor Design and pendants by Shefi did very well. Rex Solomon, Houston Jewelry, Houston, TX
  • Gold earrings from hoops to dangles, especially anything with leaves in the $300 to $500 price point. Jo Goralski, The Jewelry Mechanic, Oconomowoc, WI
  • Price points were up. Still doing a great deal of custom design. Hand engraving was very hot on bridal with a vintage feel. Rita Wade, Wade Designs Jewelry, Rocky Mount, NC
  • Mid-priced sales were definitely druzy and labradorite. Larger sales were custom-made in store “one of a kinds” in yellow gold! Boulder opal, ammolite and morganite were strong! Linda McEathron, Design House, Waco, TX
  • Pandora jewelry (earrings, rings and necklaces) continued to lead the way in sterling silver fashion. Allison Leitzel-Williams, Leitzel’s Jewelry, Myerstown, PA
  • Colored stone jewelry from Madison L and Atlantic Diamonds sold well in December! Lee Krombholz, Krombholz Jewelers, Cincinnati, OH
  • Larger diamonds, Nikki Lissoni, Debbie Brooks and Rebecca Hook. Alan and Renee Beckner, Beckner Jewelry & Repairs, Naples, FL
  • Our biggest winner was our custom projects, but we also did well with Artistry pendants, Chatham blue sapphires used in custom projects and finished jewelry, and Simon Golub Colore. Laura Sipe, JC Sipe Inc., Indianapolis, IN
  • Traditional charm bracelets and Rembrandt Charms from parents and grandparents. Cindy Fuller, Fuller Designs, Poplar Bluff, MO
  • Yellow gold hoop earrings, silver jewelry by Ed Levin, Lovebright cluster earrings by Ashi, 7-10mm pearl studs, Pandora and Rolex. Dorothy Vodicka, The Gem Collection, Tallahassee, FL
  • Vahan, diamond earrings, 14K diamond bangles, Honora and diamond pendants. Janet Silver, Roberts Jewelers, Jackson, TN
  • Must reorder fast sellers (gone!) from Downeast Trading chains, Empire Corporation color, Artistry stackables, Ziba, D.Blue and Trufili silver, and diamond jewelry from S.Kashi and Sons! Great Santa selections. Denise Oros, Linnea Jewelers, La Grange, IL
  • Bridal is selling again. Obaku watches and items in our Christmas mailer from the Berco Co. also sold very well. James Sickinger, Sickinger’s Jewelry, Lowell, IN

This article originally appeared in the February 2018 edition of INSTORE.


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If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.



Wilkerson Testimonials

When Liquidation Is the Best Option, This Legendary Jeweler Chose Wilkerson

George Koueiter & Sons Jewelers, a 65-year old jewelry institution in Grosse Pointe, MI, had always been a mainstay in this suburban Detroit community. But when owners George and Paul Koueiter were ready to retire, they made the decision to close rather than sell. “We decided our best option to do the liquidation sale was Wilkerson,” says Paul Koueiter. The results, says George Koueiter, exceeded expectations and the process was easy. “Wilkerson just kept us in mind,” says George. “They never did anything without asking and whatever they asked us to do was just spot on.”

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