Connect with us

Headlines

Pandora Is Shifting Attention to Concept Stores, and It’s Working

mm

Published

on

Total sales skyrocketed by 40 percent in 2015.

Pandora closed 1,422 unbranded stores in 2015 as the retailer sharpened its focus on concept stores, according to Rapaport. The report says the Denmark-based retailer opened 392 concept stores last year, increasing its annual sales by 40 percent in the process. Pandora’s total sales in 2015 amounted to $2.52 billion, and net profit increased by 10 percent to $554 million. The report adds that the retailer has closed unbranded stores throughout the year, including 116 such locations in the Americas in the third quarter.

Read more at Rapaport

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular