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Pandora Joins Retail Roster at 112 W. 34th St.

New jewelry store keeps Midtown complex fully leased.

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A view into a Pandora store. Photography: Courtesy of Pandora
A view into a Pandora store. Photography: Courtesy of Pandora

Global jewelry brand Pandora (Copenhagen, Denmark) has signed a lease to open a store at 112 W. 34th St. in New York, Empire State Realty Trust Inc. (New York) announced. Pandora will occupy a store previously leased to Swatch, bringing the complex back to full occupancy.

Located opposite Macy’s famed flagship and one block west of the Empire State Building, Pandora will join Sephora, Target and Foot Locker at the nexus of the 34th Street shopping corridor.

“The retail brands at 112 W 34th St. are some of our best-performing stores based on store foot traffic and retail sales,” said Fred C. Posniak, SVP, Leasing, at Empire State Realty Trust. “We are pleased to bring another great brand to the ESRT portfolio.”

The size of the Pandora store and its opening date were not disclosed by Empire State Realty Trust. Pandora jewelry is sold in more than 100 countries through 6800 points of sale, including more than 2600 concept stores.

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