Headlines

Pandora Joins Retail Roster at 112 W. 34th St.

New jewelry store keeps Midtown complex fully leased.

Published

2 years ago

November 17, 2022

INSTORE Staff

A view into a Pandora store. Photography: Courtesy of Pandora

Global jewelry brand Pandora (Copenhagen, Denmark) has signed a lease to open a store at 112 W. 34th St. in New York, Empire State Realty Trust Inc. (New York) announced. Pandora will occupy a store previously leased to Swatch, bringing the complex back to full occupancy.

Located opposite Macy’s famed flagship and one block west of the Empire State Building, Pandora will join Sephora, Target and Foot Locker at the nexus of the 34th Street shopping corridor.

“The retail brands at 112 W 34th St. are some of our best-performing stores based on store foot traffic and retail sales,” said Fred C. Posniak, SVP, Leasing, at Empire State Realty Trust. “We are pleased to bring another great brand to the ESRT portfolio.”

The size of the Pandora store and its opening date were not disclosed by Empire State Realty Trust. Pandora jewelry is sold in more than 100 countries through 6800 points of sale, including more than 2600 concept stores.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."