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Pandora Joins Retail Roster at 112 W. 34th St.

New jewelry store keeps Midtown complex fully leased.




A view into a Pandora store. Photography: Courtesy of Pandora
A view into a Pandora store. Photography: Courtesy of Pandora

Global jewelry brand Pandora (Copenhagen, Denmark) has signed a lease to open a store at 112 W. 34th St. in New York, Empire State Realty Trust Inc. (New York) announced. Pandora will occupy a store previously leased to Swatch, bringing the complex back to full occupancy.

Located opposite Macy’s famed flagship and one block west of the Empire State Building, Pandora will join Sephora, Target and Foot Locker at the nexus of the 34th Street shopping corridor.

“The retail brands at 112 W 34th St. are some of our best-performing stores based on store foot traffic and retail sales,” said Fred C. Posniak, SVP, Leasing, at Empire State Realty Trust. “We are pleased to bring another great brand to the ESRT portfolio.”

The size of the Pandora store and its opening date were not disclosed by Empire State Realty Trust. Pandora jewelry is sold in more than 100 countries through 6800 points of sale, including more than 2600 concept stores.



Moving Up — Not Out — with Wilkerson

Trish Parks has always wanted to be in the jewelry business and that passion has fueled her success. The original Corinth Jewelers opened in the Mississippi town of the same name in 2007. This year, Parks moved her business from its original strip mall location to a 10,000-square foot standalone store. To make room for fresh, new merchandise, she asked Wilkerson to organize a moving sale. “What I remember most about the sale is the outpouring excitement and appreciation from our customers,” says Parks. Would she recommend Wilkerson to other jewelers? “I would recommend Wilkerson because they came in, did what they were supposed to and made us all comfortable. And we met our goals.”

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