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Pandora Launches Global Campaign ‘DO’

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It encourages women to be true to themselves.

(Press Release) BALTIMORE, MD – In celebration of the Spring/Summer 2017 collection, Pandora is launching “DO,” a new multifaceted campaign designed to inspire women to be true to themselves and what they believe in.  The colorful global campaign centers on inspiring a new strength and determination to be honest about who you are and what life means to you.

“PANDORA is a brand rooted in transparency, offering authenticity and dedication in our actions for bettering ourselves and others,” said Minna Philipson, senior vice president and chief marketing officer at Pandora. “The DO campaign and our new collection celebrate and bring this ethos to the forefront, ensuring that together, we are doing what is true to us.”

Pandora began manufacturing jewelry in Thailand in 1989 when Per Enevoldsen, Pandora’s founder and a goldsmith by trade, set up the foundation for the company’s crafting facilities. Later this month, Pandora will officially open its new crafting facility in Lamphun, northern Thailand, which will be one of the most modern and environmentally up-to-date jewelry crafting facilities in the world.

Encompassing dynamic activations across multiple platforms, the DO campaign features inspiring personalities such as Mamé Adjei, female entrepreneur and reality star. Mentoring young women, pursuing humanitarian work or leading a business, the energetic women introduced in the new campaign embody what DO is all about – doing what you feel is worthwhile, aided by the confidence found through a unique Pandora style.

“Our Spring/Summer 2017 collection pieces are bright, versatile and strong like women,” said Stephen Fairchild, senior vice president and chief creative officer at Pandora. “Each piece of jewelry stands for something positive that women can admire and believe in, in terms of roots, actions and aesthetics. What they choose says something about them.”

To view the Pandora DO campaign and Spring/Summer 2017 collection, visit www.pandora.net. Join the conversation via Facebook, Twitter and Instagram using the hashtag #DOPANDORA.

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INSTORE PandoraDOPieces from Pandora’s Spring/Summer collection.

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