Press Releases

Pandora Releases Star Wars-Inspired Collection

The new collection is now available in-store and online at Pandora.

Published

4 years ago

October 7, 2020

INSTORE Staff

The Star Wars
Logo Snake Chain
Bracelet is the
ideal vehicle for
the new charms.

(PRESS RELEASE) On Oct. 1, Pandora released its much-anticipated Star Wars-inspired collection. In celebration of a saga that has captured the world’s imagination, the 12-piece collection evokes the characters and symbols of the Star Wars galaxy.

“We wanted to tap into the futuristic yet vintage aesthetic of Star Wars that is well known from the original trilogy all the way to the new Disney+ series, The Mandalorian,” say Francesco Terzo and A. Filippo Ficarelli, Pandora’s VP creative directors. “We worked hard to transform the pieces of Star Wars into jewelry using intricate design detailing and expert craftsmanship techniques.”

Sustainably made from 71% recycled metals, the 12-piece collection includes 10 charms, a bracelet and an additional limited-edition collector’s charm. Each piece is carefully conceptualized, expertly designed and hand-finished offering endless styling options.

“Inspired by the Star Wars galaxy, this collection includes a variety of options for fans around the world to customize their looks,” said Paul Southern, senior VP, licensing and franchise, Lucasfilm. “The collection succeeds in capturing the symbols and beloved characters of Star Wars and reimagining them in jewelry form.”

The new collection is now available in-store and online at Pandora. This autumn, wear your fandom with the Star Wars x Pandora jewelry collection.

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