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Pandora to Buy Back $75M in Jewelry from Retailers

The effort is part of a broader restructuring program.

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Pandora plans to buy back about $75 million in jewelry from retailers.

The idea is to help retailers avoid holding onto stock for too long, Rapaport News reports.

The repurchased inventory will be smelted, with new jewelry to be made from the material.

Rapaport reports that the program will be rolled out in “select global markets.”

The effort is part of a broader Pandora restructuring program expected to cost the company over $224 million.

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The plan comes as Pandora prepares for a brand relaunch that will kick off Aug. 28 in Los Angeles.

At the event, the company “will reveal its new company purpose, brand expression and visual identity, and show the Autumn 2019 collection.”

Read more at Rapaport News

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at editor@instoremag.com.

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