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Pandora Wants to Add 600-900 Stores by 2018

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About 20 percent of the new store openings will be in the Americas.

Denmark-based jeweler Pandora revealed ambitious plans for global expansion on Thursday, saying it plans to add 200-300 stores each year between 2016 and 2018, The Wall Street Journal reports. About 60 percent of the new store openings will be in Europe, the report adds, with 20 percent in the Americas and the other 20 percent in Asia.

Read more at The Wall Street Journal

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FTC Releases Disclosures Guidance for Social Media Influencers

It explains when and how influencers must disclose sponsorships to their followers.

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Enlisting social media “influencers” has become a popular way to promote a wide range of products, including jewelry.

Unfortunately, it’s not always obvious to consumers what is and isn’t an ad. The Federal Trade Commission wants to fix that.

The FTC has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

The new guide, “Disclosures 101 for Social Media Influencers,” provides influencers with tips from FTC staff about what triggers the need for a disclosure and offers examples of both effective and ineffective disclosures.

The guide and accompanying videos underscore that the responsibility to make disclosures about endorsements lies with the influencer. The guide outlines the various ways that an influencer’s relationship with a brand would make disclosures necessary, and it reminds influencers that they cannot assume that followers are aware of their connections to brands.

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The guide includes tips for when and how influencers should tell their followers about a relationship. For example, it suggests the words influencers might use, as well as where in their social posts a disclosure should appear.

The new publication summarizes the FTC’s existing guidance in this area, including the FTC’s Endorsement Guides and a 2017 question-and-answer document produced by staff.

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Video: Things to Remember When Dealing with ‘Gonna Buy’ Jewelry Customers

Sometimes jewelers flub the easy sale.

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ONE TYPE OF CUSTOMER that jewelers encounter is the “gonna buy” type.

They fully intend to make a purchase if they find what they’re looking for. Unfortunately, sometimes jewelers flub what should have been an easy sale.

In this video, jewelry store training expert Jimmy DeGroot discusses this type of client with Brad Huisken.

Take a look:

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Tiffany Reportedly Wants LVMH to Raise Its Acquisition Offer

Tiffany’s sees the original $14.5B offer as too low.

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Tiffany & Co. wants French luxury conglomerate LVMH Moët Hennessy – Louis Vuitton to increase its acquisition offer, Reuters reports.

LVMH recently made an offer of $120 per share, or about $14.5 billion, in a bid to grow its U.S. presence.

Citing unnamed sources, Reuters reports that Tiffany is willing to “open its books and provide confidential due diligence” if the offer goes higher.

Sources have said the Tiffany’s board is looking for a price of $140 per share, according to Reuters.

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LVMH is said to be considering making a new offer. The company is known for brands including Louis Vuitton, Chaumet and TAG Heuer.

New York-based Tiffany run about 300 retail stores worldwide.

Read more at Reuters

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