Press Releases

Panerai Launches Groundbreaking Mechanical Timepiece With Light on Demand

The Submersible Elux LAB-ID is a limited-edition novelty of 150 pieces, with an availability of 50 pieces per year over three years .

Published

11 months ago

June 16, 2024

Press Releases

Panerai Launches Groundbreaking Mechanical Timepiece With Light on Demand

(PRESS RELEASE) NEW YORK, NY — Panerai, luxury Italian watchmaker, introduces its limited-edition Submersible Elux LAB-ID (PAM01800), a watchmaking feat equipped with on-demand light generated by a first-ever mechanical energy storage movement. Building on the brand’s historical expertise in luminescence and backed by eight years of dedicated research and development in Panerai’s Laboratorio di Idee, PAM01800 is a remarkable achievement in sophisticated engineering and innovation.

Renowned for its early innovations in the field of luminescence with the Radiomir and Luminor collections, Panerai’s rich historical background inspired the PAM01800. Drawing from its tradition of supplying the Italian Navy with precision instruments, the technology behind Elux was patented in 1966 and played a significant role in creating an efficient light source for low-lighting conditions.

This innovative timepiece is the first ever to feature a four-patent system, 50 bar water resistance, and a 30-minute PowerLight function, which was precisely engineered with a microgenerator to convert mechanical energy into electricity – all encapsulated in a 49mm case diameter. Complementing its intricate inner workings, PAM01800 is set in a striking blue color Ti-Ceramitech™ case, which is crafted from ceramized titanium for a case that is 44% lighter than steel and that can withstand high pressure and high thermal stress.

The Submersible Elux LAB-ID is a limited-edition novelty of 150 pieces, with an availability of 50 pieces per year over three years at Panerai.com and select Panerai boutiques.

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.