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Panic Saturday, National Cookie Day, And More Important December Dates

Plus a tip for getting more out of your Christmas sales.

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Hand holding Christmas ball

25 One of the biggest advantages a small business has over its corporate rivals is the personal connections its owner can establish with customers. And this year, the coronavirus has stoked a heightened interest in localism and a real desire to support main street retailers affected by the pandemic. In the run-up to CHRISTMAS, add a more personal touch to your communications with customers by sharing an anecdote from your own family’s holiday traditions or stories from past seasonal campaigns that will get customers excited for what you have planned this year.

4 There’s a reason so many successful jewelers hand out freshly baked cookies – the hunger generated by the smell of sweet dough expands into an appetite for other goodies. On NATIONAL COOKIE DAY, get in on the action.

15-29 These are the HALCYON DAYS. All around is chaos. And yet, there you are — a picture of calm, professional control and direction. Visualize it: You, the halcyon, charming the wild holiday seas.

19 PANIC SATURDAY comes six days before Christmas and will likely be one of your biggest shopping days of the year. Steer aggressively. Shoppers at this late hour really just want a sure thing.

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Wilkerson Testimonials | MSG Jewelers

Wilkerson Takes the Worry Out of Closing

MSG Jewelers has always treated its customers like family. When owner Mike George decided to retire and close the doors of his St. Louis, Missouri jewelry store, he selected a company to manage his going-out-of-business sale that treats its customers like family, too. That’s why he chose Wilkerson. “Wilkerson was able to do all the things that we needed,” says George. In the end, the bittersweet store closing was so much easier with Wilkerson at the helm. From marketing to pricing to inventory, Wilkerson does it all. “It’s a package deal,” says George.

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