Connect with us

Headlines

Pantone Reveals the Official Color of 2017

mm

Published

on

It “evokes the first days of spring.”


Pantone has unveiled its official color of 2017, a shade called Greenery.

The color institute calls the color “a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

“Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment,” said Leatrice Eiseman, Pantone’s executive director. “Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”

Pantone described Greenery as “nature’s neutral” and said it lends itself to a wide variety of color combinations.

The institute showed palettes with the color paired with neutrals, brights, deeper shades and metallics.

Advertisement

The palettes “easily cross over fashion, beauty, product and graphic design applications,” according to Pantone.

Read more from Pantone

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular