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Paradox Fine Watch Company Unveils Wrangler Smartwatches

The new Smartwatch line is created exclusively for the western lifestyle.




(PRESS RELEASE) NEW YORK – Paradox Fine Watch Company, an official licensee of the Wrangler brand, announces a new Wrangler Smartwatch line uniquely created to meet the needs of the western industry – a patent-pending, first-of-its-kind accessories offering for retailers in the space. Wrangler Smartwatches carry the familiarity and brand recognition of the Wrangler name, combined with Paradox Fine Watch Company’s legacy experience in creating high-quality watches.

“Our partnership with Wrangler has allowed us to develop a new line of smartwatches specifically geared towards the western lifestyle and those individuals who live it every day,” said Mark Schatten, executive director of Paradox. “From the looks to the functionality, we believe we’ve created something truly unique for the industry – and feedback has been overwhelmingly positive.”

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Available in time for the upcoming holiday season, the Wrangler Smartwatches line features three different series with varying styles and features. The Smartwatches are compatible with both iPhone and Android and track message notifications, along with health conditions, fitness data and farm and ranch weather conditions. The models feature sleek, modern designs fitting for today’s trends, including western-inspired cases and Horween leather straps with a turquoise leather option for women.

“Paradox Fine Watch Company is a category leader that brings four decades of expertise in watchmaking, and we’re confident this line will offer yet another quality accessory to our loyal consumer base,” said Douglas Parker, director of licensing, Wrangler. “Our retailers will surely benefit from and appreciate the high level of customer service that Paradox has long been known for, along with their dedication to sell-through and long-term partnerships.”

Paradox Fine Watch Company is an established leader in the watch market and has earned a reputation for the variety of famous brands it has carried over the years. Paradox is currently the master watch distributor for Casio, G-Shock and Garmin and the licensee for Alfred Sung and now Wrangler in Canada and the U.S.

The Wrangler Smartwatches are the latest in the extensive Wrangler Watches line, which also offers more than 60 analog watch offerings from the original western collection. The company has partnered with influencers Jena and Trevor Knowles as the official spokespeople for the line through 2020.


Wrangler Smartwatches will be available online and in select brick-and-mortar retailers in time for the holiday gift giving season. The collection ranges from $89 to $135 MSRP. Learn more at



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