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Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

And Loyalty Day is your chance to repay your best customers.

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5 With every passing year, America gets a little more Hispanic (as a demographic cohort, Latinos surged passed the 60 million mark recently), which is as good a reason as any to celebrate CINCO DE MAYO. (Just think, if General Zaragoza hadn’t prevailed, we might be all eating in French bistros instead of Taco Bell! … Nah, probably not.) Team up with a local food truck and prepare some special treats for your customers. ¡Viva México!

1 Ahead of NATIONAL LOYALTY DAY, send a special “$100 off, no minimum spend required” coupon to your 50 best customers. Be sure they understand this is a special insider perk.

25 GEEK PRIDE DAY celebrates society’s nerds and their passions. And, be honest, there aren’t many geekier than rock hounds. Hold a gem roundtable to bring together these fellow souls in your community.

30 It’s MEMORIAL DAY! It’s the perfect time for some blue sky thinking about a fun event you could do in the second half of the year.

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This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”

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