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Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

And Loyalty Day is your chance to repay your best customers.

Published

3 years ago

April 13, 2022

INSTORE Staff Instore April 2022 Issue

5 With every passing year, America gets a little more Hispanic (as a demographic cohort, Latinos surged passed the 60 million mark recently), which is as good a reason as any to celebrate CINCO DE MAYO. (Just think, if General Zaragoza hadn’t prevailed, we might be all eating in French bistros instead of Taco Bell! … Nah, probably not.) Team up with a local food truck and prepare some special treats for your customers. ¡Viva México!

1 Ahead of NATIONAL LOYALTY DAY, send a special “$100 off, no minimum spend required” coupon to your 50 best customers. Be sure they understand this is a special insider perk.

25 GEEK PRIDE DAY celebrates society’s nerds and their passions. And, be honest, there aren’t many geekier than rock hounds. Hold a gem roundtable to bring together these fellow souls in your community.

30 It’s MEMORIAL DAY! It’s the perfect time for some blue sky thinking about a fun event you could do in the second half of the year.

Ready to Relocate? Wilkerson Makes Your Move Seamless

When Brockhaus Jewelry decided to leave their longtime West Main Street storefront for a standalone building elsewhere in Norman, Oklahoma, owners John Brockhaus and Brad Shipman faced a familiar challenge: how to efficiently reduce inventory before the big move. Their solution? Partnering with liquidation specialists Wilkerson for a second time. "We'd already experienced Wilkerson's professionalism during a previous sale," Shipman recalls. "But their approach to our relocation event truly impressed us. They strategically prioritized our existing pieces while tactfully introducing complementary merchandise as inventory levels decreased." The carefully orchestrated sale didn't just meet targets—it shattered them. Asked if they'd endorse Wilkerson to industry colleagues planning similar transitions—whether relocating, retiring, or refreshing their space—both partners were emphatic in their approval. "The entire process was remarkably straightforward," Shipman notes. "Wilkerson delivered a well-structured program, paired us with a knowledgeable advisor, and managed every detail flawlessly from concept to completion."