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Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

And Loyalty Day is your chance to repay your best customers.





5 With every passing year, America gets a little more Hispanic (as a demographic cohort, Latinos surged passed the 60 million mark recently), which is as good a reason as any to celebrate CINCO DE MAYO. (Just think, if General Zaragoza hadn’t prevailed, we might be all eating in French bistros instead of Taco Bell! … Nah, probably not.) Team up with a local food truck and prepare some special treats for your customers. ¡Viva México!

1 Ahead of NATIONAL LOYALTY DAY, send a special “$100 off, no minimum spend required” coupon to your 50 best customers. Be sure they understand this is a special insider perk.

25 GEEK PRIDE DAY celebrates society’s nerds and their passions. And, be honest, there aren’t many geekier than rock hounds. Hold a gem roundtable to bring together these fellow souls in your community.

30 It’s MEMORIAL DAY! It’s the perfect time for some blue sky thinking about a fun event you could do in the second half of the year.



When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

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