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Partner Up With a Taco Truck For Cinco de Mayo, Reach Out to Rock Hounds on Geek Pride Day, and More Upcoming Calendar Dates

And Loyalty Day is your chance to repay your best customers.

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5 With every passing year, America gets a little more Hispanic (as a demographic cohort, Latinos surged passed the 60 million mark recently), which is as good a reason as any to celebrate CINCO DE MAYO. (Just think, if General Zaragoza hadn’t prevailed, we might be all eating in French bistros instead of Taco Bell! … Nah, probably not.) Team up with a local food truck and prepare some special treats for your customers. ¡Viva México!

1 Ahead of NATIONAL LOYALTY DAY, send a special “$100 off, no minimum spend required” coupon to your 50 best customers. Be sure they understand this is a special insider perk.

25 GEEK PRIDE DAY celebrates society’s nerds and their passions. And, be honest, there aren’t many geekier than rock hounds. Hold a gem roundtable to bring together these fellow souls in your community.

30 It’s MEMORIAL DAY! It’s the perfect time for some blue sky thinking about a fun event you could do in the second half of the year.

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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Thinking of Liquidating? Wilkerson’s Got You Covered

Bil Holehan, the manager of Julianna’s Fine Jewelry in Corte Madera, Calif., decided to go on to the next chapter of his life when the store’s owner and namesake told him she was set to retire. Before they left, Holehan says they decided to liquidate some of the store’s aging inventory. They chose Wilkerson for the sale. Why? “Friends had done their sales with Wilkerson and they were very satisfied,” says Holehan. He’d enthusiastically recommend Wilkerson to anyone looking to stage a liquidation or going-out-of-business sale. “There were no surprises,” he says. “They were very professional in their assessment of our store, what we could expect from the sale and they were very detailed in their projections. They were pretty much on the money.”

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