Get Inspired

Partners Update Traditional Virginia Jewelry Store With Fun And Inclusion

Lustre by Adolf looks to the future.

Published

3 years ago

December 6, 2020

INSTORE Staff Instore December 2020 Issue

INSTORE Dec Get Inspired

When Ronnie Adolf, second-generation owner of Adolf Jewelers in Richmond, VA, decided to retire after 57 years, his daughter Robin Salzberg and longtime Adolf associate Daniel Wright decided to continue the Adolf legacy, with a twist. They opened Adolf 2.0 in 2018 and called it Lustre by Adolf. “At the original Adolf’s, the staff wore tuxedos for the Christmas Eve party,” Daniel says. “But here at Lustre, we’re a bit more relaxed. We’re a mixed religion store, and we decided we’re going to have a little fun.” In off hours, Daniel, a pilot, says flying is the most relaxing thing he can do. Robin loves to travel; her favorite destination is Aruba.

Related Topics: Featured jewelry stores in Virginia

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When There’s No Succession Plan, Call Wilkerson

Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”