That's Life

Partners Update Traditional Virginia Jewelry Store With Fun And Inclusion

Lustre by Adolf looks to the future.

Published

5 years ago

December 6, 2020

INSTORE Staff Instore December 2020 Issue

INSTORE Dec Get Inspired

When Ronnie Adolf, second-generation owner of Adolf Jewelers in Richmond, VA, decided to retire after 57 years, his daughter Robin Salzberg and longtime Adolf associate Daniel Wright decided to continue the Adolf legacy, with a twist. They opened Adolf 2.0 in 2018 and called it Lustre by Adolf. “At the original Adolf’s, the staff wore tuxedos for the Christmas Eve party,” Daniel says. “But here at Lustre, we’re a bit more relaxed. We’re a mixed religion store, and we decided we’re going to have a little fun.” In off hours, Daniel, a pilot, says flying is the most relaxing thing he can do. Robin loves to travel; her favorite destination is Aruba.

Related Topics: Featured jewelry stores in Virginia

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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