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Partners Update Traditional Virginia Jewelry Store With Fun And Inclusion

Lustre by Adolf looks to the future.

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When Ronnie Adolf, second-generation owner of Adolf Jewelers in Richmond, VA, decided to retire after 57 years, his daughter Robin Salzberg and longtime Adolf associate Daniel Wright decided to continue the Adolf legacy, with a twist. They opened Adolf 2.0 in 2018 and called it Lustre by Adolf. “At the original Adolf’s, the staff wore tuxedos for the Christmas Eve party,” Daniel says. “But here at Lustre, we’re a bit more relaxed. We’re a mixed religion store, and we decided we’re going to have a little fun.” In off hours, Daniel, a pilot, says flying is the most relaxing thing he can do. Robin loves to travel; her favorite destination is Aruba.

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Thinking of Liquidating? Think: Wilkerson

When Peter Reines, owner of Reines Jewelers in Charlottesville, VA, decided it was time to turn over the “reins” of his 45-year-old business to Jessica and Kevin Rogers, he chose Wilkerson to run his liquidation sale. It was, he says, the best way to maximize the return on his decades-long investment in fine jewelry. Now, with new owners at the helm, Reines can relax knowing that the sale was a success, and his new life is financially secure. And he’s glad he partnered with Wilkerson for this once-in-a-lifetime opportunity. “There’s just no way one person or company could run a sale the way we did,” he says.

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