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Pearce Jewelers Current Store Location Closing

Pearce Jewelers relocates to Target Plaza, offering up to 70% off during the moving sale.




(PRESS RELEASE) WEST LEBANON, NH — After 38 years of serving the West Lebanon community with fine jewelry for every occasion, Pearce Jewelers’ current store location is closing and moving next to Target in the Target Plaza at 200 South Main Street in West Lebanon. In order to liquidate inventory, they’re hosting a huge moving sale, with savings up to 70% off.

From humble beginnings in 1986, Pearce Jewelers became a fixture in the community thanks to the tireless efforts of the original founders, Fred and Kate Pearce. In 2007, Lori Roy began her Pearce Jewelers journey when she was hired to manage the store. For the next seven years, she led her team in consistently exceeding every goal that was set before them. Lori’s hard work resulted in Pearce Jewelers reaching its highest potential ever.

In 2015, Lori’s strong desire to create her own legacy led her to part ways with the Pearces and establish Jozach Jewelers with her daughter, Jordan Schucart, by her side. From 2015 to 2020, Jozach Jewelers was located at 1 Pleasant Street in downtown Claremont. Lori and Jordan purchased Pearce Jewelers a few years later, forever intertwining the legacies of Pearce Jewelers and Jozach Jewelers.

Lori attended the Geological Institute Of America in 1988 in Santa Monica, California; and Jordan followed a similar path, attending the Gemological Institute of America in New York City in 2013 to attain her Graduate Gemologist Diploma. Today, Pearce Jewelers is the largest jewelry store in the Upper Valley with the largest selection of diamond engagement, wedding bands, diamond and colored gemstone fashion and estate jewelry. They also specialize in custom design, watch and jewelry repairs and jewelry appraisals.

Later this summer, Pearce Jewelers will continue its shining legacy in the Target Plaza at 200 South Main Street in West Lebanon, right next to Target. Pearce Jewelers prioritizes customer service, and with a combined experience of over 50 years between the mother-daughter duo, guests can rest assured that they will continue to receive the same service they have come to

“This journey of new beginnings and continuing the legacy of our family-owned and operated small business wouldn’t be possible without our amazing community and its continued support,” said Lori. “Get ready Upper Valley, we can’t wait to show you what we have been working so hard on.”


Help Lori and Jordan celebrate the upcoming move and enjoy up to 70% off storewide at Pearce Jewelers’ liquidation sale. Save on gold, diamonds, fine jewelry and much more for a limited time only. Everything must go, so hurry in today.



She Wanted to Spend More Time with Her Kids. She Called Wilkerson.

Your children are precious. More precious than gold? Absolutely! Just ask Lesley Ann Davis, owner of Lesley Ann Jewels, an independent jewelry store that — until the end of 2023 — had quite a following in Houston, Texas. To spend more time with her four sons, all in high school, she decided to close her store. Luckily, she was familiar with Wilkerson and called them as soon as she knew she wanted to move on to bigger, better and more family-focused things. Was she happy with her decision? Yes, she was. Says Davis, “Any owner looking to make that life change, looking to retire, looking to close, looking for a pause in their career, I would recommend Wilkerson. Hands down!”

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