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Pearls Glisten On The Red Carpet In Innovative Designs

Pearls get a makeover into contemporary rather than conventional styles.

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Pearls Glisten On The Red Carpet In Innovative Designs
Zazie Beetz in Mateo earrings at The 2020 Independent Spirit Awards. Photo courtesy of Shutterstock.

FROM AWARDS SHOW red carpets to international runway catwalks, pearls are currently a powerful presence. The styles that have garnered the most attention are earrings in everything from creative linear styles to hoops and ear climbers. These designs feature a range of pearls, from natural freshwater to baroque South Sea to cultured pearls. Offer some pearls of wisdom to your customers when they are looking for a pair of earrings for a night out or for everyday wear.

Pearls Glisten On The Red Carpet In Innovative Designs

Jamie Wolf

18K gold pear-shaped open pendant earrings.

jamiewolf.com

$5,500

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Pearls Glisten On The Red Carpet In Innovative Designs

Jemma Wynne

18K yellow gold Prive cultured pear ear climbers with diamond drops.

jemmawynne.com

$3,570

Pearls Glisten On The Red Carpet In Innovative Designs

Colette

Pearl and diamond earrings in 18K white gold (4.75 TCW).

colettejewelry.com

$19,260

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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