(PRESS RELEASE) NEW YORK, NY — Peggy Grosz, former Senior VP and Creative Director of Assael, Inc., announced that following the recent sale of the company, effective immediately, she will take the opportunity to pursue new design challenges. Grosz joined the company in 2017, reviving the 78-year-old legacy brand through innovative design, product development, and leadership.
Peggy Grosz
“It was an honor to modernize such an historic company and work with an unprecedented inventory of ultra-fine pearls and coral,” says Grosz. “I was privileged to work alongside the late Christina Lang Assael with a wonderful staff and an incredible marketing team to build a brand that founder Salvador Assael would be very proud of. I am also grateful for the support of the finest retailers in the United States and the partnerships that we built together.”
Following a short hiatus, Grosz looks forward to new design and product development challenges.
Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration
After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years."
Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations.
The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.
