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Pennsylvania Jeweler Using Women’s History Month to Celebrate Local Female Entrepreneurs

This jeweler isn’t just celebrating Women’s History Month — she’s building a community around it.

Published

1 month ago

March 12, 2026

INSTORE Staff

A Pennsylvania jewelry store is turning Women’s History Month into a monthlong rally for female entrepreneurs, inviting local women-owned businesses to its storefront every Tuesday in March for a rotating series of pop-up showcases.

Pennsylvania Jeweler Using Women’s History Month to Celebrate Local Female Entrepreneurs

The team at Van Scoy Jewelers.

Van Scoy Jewelers owner Caroline Hill has been inviting local female entrepreneurs to her storefront every Tuesday in March for a rotating series of pop-up showcases. Guests have included an event planning business and a bridal boutique — businesses that naturally overlap with the occasions that bring customers into a jewelry store in the first place.

“Sunday was International Women’s Day, but we’re celebrating it the whole month,” Hill told WFMZ-TV (VIDEO AT LINK). “I’ve invited all women-owned businesses that are local and small to come out,” Hill said.

The weekly format — one or two new guest businesses per Tuesday — keeps events intimate and gives each participant dedicated spotlight time rather than folding them into a single crowded showcase.

Hill connected the effort to Women2Women, a local chamber of commerce initiative designed to help women support and grow one another’s businesses. Van Scoy Jewelers has been in business for more than 40 years.

Here’s how Van Scoy Jewelers is promoting its “pop-up shop” events for Women’s History Month. PHOTO: VAN SCOY JEWELERS/FACEBOOK

INSTORE Staff

Since launching in 2002, INSTORE has won 89 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

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