Headlines

People Wanted This Jewelry Before There Was Even a Website to Order it From

Published

9 years ago

July 12, 2016

INSTORE Staff

The site still has a text placeholder that reads “blah blah blah.”

Thanks to a fashion blog, a new jewelry collection from Roxanne Assoulin was catapulted into Instagram stardom before the renowned designer could even launch a website for it, as InStyle writes. The article explains how Assoulin showed the jewelry to Leandra Medine of the Man Repeller fashion website, who then posted photos on social media. “Leandra put everything on at once – she stacked like eight chokers and 16 bracelets,” Assoulin says. “And then an hour later, my Instagram was blowing up. She launched the collection for me. I didn’t even have a website up.” Indeed, the biography page on Assoulin’s website – roxanneassoulin.com – still displays the placeholder text of “blah blah blah.”

Some Americana for an Americana weekend…… And these guys are overnightable in the US tap bio to indulge… xxx #uncomplicatedindulgence #infinitepossibilities #maritime #spectrumbracelet #spectrumchoker #allwrappedup #roxanneassoulin

A photo posted by Roxanne Assoulin (@roxanneassoulin) on Jun 30, 2016 at 4:56am PDT

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.