Headlines

People Wanted This Jewelry Before There Was Even a Website to Order it From

Published

8 years ago

July 12, 2016

INSTORE Staff

The site still has a text placeholder that reads “blah blah blah.”

Thanks to a fashion blog, a new jewelry collection from Roxanne Assoulin was catapulted into Instagram stardom before the renowned designer could even launch a website for it, as InStyle writes. The article explains how Assoulin showed the jewelry to Leandra Medine of the Man Repeller fashion website, who then posted photos on social media. “Leandra put everything on at once – she stacked like eight chokers and 16 bracelets,” Assoulin says. “And then an hour later, my Instagram was blowing up. She launched the collection for me. I didn’t even have a website up.” Indeed, the biography page on Assoulin’s website – roxanneassoulin.com – still displays the placeholder text of “blah blah blah.”

Some Americana for an Americana weekend…… And these guys are overnightable in the US tap bio to indulge… xxx #uncomplicatedindulgence #infinitepossibilities #maritime #spectrumbracelet #spectrumchoker #allwrappedup #roxanneassoulin

A photo posted by Roxanne Assoulin (@roxanneassoulin) on Jun 30, 2016 at 4:56am PDT

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”