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Peter Smith Releases a New Book

The sales minute – 101 tips for retail salespeople.

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Peter Smith Releases a New Book

(PRESS RELEASE) Industry veteran, and Hearts On Fire and Memoire president, Peter Smith has released a new book, The Sales Minute, 101 Tips for Retail Salespeople. The book is a companion piece for retail salespeople providing quick tips that can be put into practice during the course of the day. Smith is the author of two previous books, Hiring Squirrels and Sell Something.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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