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Petite G Jewelers Wins William (Wag) Wagner Award

Indiana retailer honored for business excellence.




Petite G Jewelers Wins William (Wag) Wagner Award

(PRESS RELEASE) The Edge Retail Academy (ERA), the leading retail jewelry business consulting company, announced that Dana Friedman of Petite G Jewelers has been awarded the prestigious annual William (Wag) Wagner Business Excellence Award for 2021.

Petite G Jewelers, a premier boutique jewelry store based in Indianapolis, specializes in carefully selected estate jewels, curated one-of-a-kind fashion pieces and bridal jewelry.

David Brown, ERA President, commented “Dana diligently embraced strategies and recommendations from her Edge Retail Academy Business Advisor that allowed her to increase sales by 31%, raise gross profit by 40% and even increase her gross margin by 3.3%.”

Charleen Pfaff, Dana’s Edge Retail Academy Business Advisor, added “Petite G focused on inventory management; the store achieved its optimum inventory level, including reducing aged inventory by $120,000.”

Dana Friedman noted “In addition to sharpening our inventory mix and creative store events, Charleen provided us with sales team development and training, which led to an engaged team, and helped grow our revenue significantly.”

William (Wag) Wagner Business Excellence Award


The Business Excellence Award is given annually to 1 retail jeweler that has achieved the most exceptional business growth in the past 12 months.

This is the fourth year that Edge Retail Academy has presented the William (Wag) Wagner Business Excellence Award. The winner for 2020 was Falls Jewelers.

“The Award has two goals: (1) to acknowledge business excellence from independent retailers and (2) to honor the memory of long serving ERA Business Advisor William (Wag) Wagner, whose service, loyalty and advice went well beyond the expectations of our clients, his work colleagues and our company,” said Mr. Brown.

Wag passed away in September, 2018.

Edge Retail Academy presented Dana with the award and a check for $1000.




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