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Pianegonda Launches New Advertising Campaign

Campaign is a challenge between past and present, represented by the symbol of the Infinity.

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Pianegonda Advertising Campaign

(PRESS RELEASE) Pianegonda, jewelry brand of the Bros Manifatture Group, launches its new advertising campaign: a challenge between past and present, represented by the symbol of the Infinity, expression par excellence of unlimited and boundless love feelings.

The cultural message of a brand with a strong international vocation, which chooses since years black women to talk about inclusion and to break down discrimination, stereotypes and prejudices.

In the new campaign, the black model interacts with white statues in a sort of dialogue about the desire for change.

A strong, androgynous woman, proud and self-confident, determined in achieving her own goals. A woman able to defy tradition, choosing to be the way she is with no fear.

Three sides of her personality are represented in the campaign: Intelligent, Powerful, Free Spirit.

From Michelangelo’s Renaissance art to Boccioni’s futuristic brush strokes, from Canova’s marble classicism to Fontana’s bold cuts on canvas: an evolutionary process that leads to the rediscovery of new values. Values, that go beyond ancient canons of perfection and that celebrate the world’s diversity in each one of its forms; classic and modern, a sort of remixed sensation of old and new energy power, a pure and fresh beauty.

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This is the power of the concept that has been chosen to premiere the Pianegonda’s Tecum Collection, light chains with an elegant and minimal taste, enlightened by an infinity-shaped snap hook.

The particular form of the symbol of the Infinity, a figure eight on its side, and the plot of weaves, make it possible to lengthen and personalize the jewel by mixing silver and gold in a simple and still unique way.

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Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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