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Pianegonda Launches New Advertising Campaign

Campaign is a challenge between past and present, represented by the symbol of the Infinity.




Pianegonda Advertising Campaign

(PRESS RELEASE) Pianegonda, jewelry brand of the Bros Manifatture Group, launches its new advertising campaign: a challenge between past and present, represented by the symbol of the Infinity, expression par excellence of unlimited and boundless love feelings.

The cultural message of a brand with a strong international vocation, which chooses since years black women to talk about inclusion and to break down discrimination, stereotypes and prejudices.

In the new campaign, the black model interacts with white statues in a sort of dialogue about the desire for change.

A strong, androgynous woman, proud and self-confident, determined in achieving her own goals. A woman able to defy tradition, choosing to be the way she is with no fear.

Three sides of her personality are represented in the campaign: Intelligent, Powerful, Free Spirit.

From Michelangelo’s Renaissance art to Boccioni’s futuristic brush strokes, from Canova’s marble classicism to Fontana’s bold cuts on canvas: an evolutionary process that leads to the rediscovery of new values. Values, that go beyond ancient canons of perfection and that celebrate the world’s diversity in each one of its forms; classic and modern, a sort of remixed sensation of old and new energy power, a pure and fresh beauty.


This is the power of the concept that has been chosen to premiere the Pianegonda’s Tecum Collection, light chains with an elegant and minimal taste, enlightened by an infinity-shaped snap hook.

The particular form of the symbol of the Infinity, a figure eight on its side, and the plot of weaves, make it possible to lengthen and personalize the jewel by mixing silver and gold in a simple and still unique way.



Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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