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Pier Review

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A trip to the future site of the INSTORE show

 

Last month, we held a site visit and advisory board meeting at Chicago’s Navy Pier, the future location of THE INSTORE SHOW from April 19-21, 2009. Despite a travel résumé that includes 35 countries, I had never seen Chicago before, much less Navy Pier, and I was impressed. Cool city, cool site. 
 
How would I describe Navy Pier? A classic chunk of red-bricked Americana. Fresh, clean and somehow healthy-feeling. The trade-show floor feels very manageable — big, yes, but not so big you’ll wish you had a bicycle to get from one side to the other. (You know that trade-show advice we always tell you: to walk a show and see everything before you buy anything. You can do that here.) Other highlights: 
 
• Foyer areas with floor-to-ceiling windows providing views of both Lake Michigan and the Chicago skyline. Destined to be a popular show hangout. 
 
• The Grand Ballroom, where we’ll be hosting a first-night “America’s Coolest Stores” party. The domed ballroom is located at the end of the pier and, with floor-to-ceiling glass windows, offers 360-degree views of the lake and the city. A magic place. (It’s going to be a great night.) 
 
I’m excited about the show. We’re digging deep to create an educational program filled with the kind of genuinely useful topics you’ve come to expect from our magazine. Plus, we’re seeing where we can tweak the relationship between retailers and suppliers to make your buying smarter and your selling easier. And finally, we want to make it fun.  
 
All in all, an exciting project that takes greater shape each day. Look for updates at theinstoreshow.com
 
Wishing you the very best business… 
 
David Squires 
Associate Publisher

[email protected]

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SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

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David Squires

Pier Review

Published

on

A trip to the future site of the INSTORE show

 

Last month, we held a site visit and advisory board meeting at Chicago’s Navy Pier, the future location of THE INSTORE SHOW from April 19-21, 2009. Despite a travel résumé that includes 35 countries, I had never seen Chicago before, much less Navy Pier, and I was impressed. Cool city, cool site. 
 
How would I describe Navy Pier? A classic chunk of red-bricked Americana. Fresh, clean and somehow healthy-feeling. The trade-show floor feels very manageable — big, yes, but not so big you’ll wish you had a bicycle to get from one side to the other. (You know that trade-show advice we always tell you: to walk a show and see everything before you buy anything. You can do that here.) Other highlights: 
 
• Foyer areas with floor-to-ceiling windows providing views of both Lake Michigan and the Chicago skyline. Destined to be a popular show hangout. 
 
• The Grand Ballroom, where we’ll be hosting a first-night “America’s Coolest Stores” party. The domed ballroom is located at the end of the pier and, with floor-to-ceiling glass windows, offers 360-degree views of the lake and the city. A magic place. (It’s going to be a great night.) 
 
I’m excited about the show. We’re digging deep to create an educational program filled with the kind of genuinely useful topics you’ve come to expect from our magazine. Plus, we’re seeing where we can tweak the relationship between retailers and suppliers to make your buying smarter and your selling easier. And finally, we want to make it fun.  
 
All in all, an exciting project that takes greater shape each day. Look for updates at theinstoreshow.com
 
Wishing you the very best business… 
 
David Squires 
Associate Publisher

[email protected]

Advertisement

Advertisement

SPONSORED VIDEO

Wilkerson Testimonials | Zadok Master Jewelers

Stick to the Program — And Watch Your Sales Grow

When Zadok Master Jewelers in Houston, Texas, decided to move to a new location (they’d been in the same one for the 45 years they’d been in business), they called Wilkerson to run a moving sale. The results, says seventh-generation jeweler Jonathan Zadok, were “off the charts” in terms of traffic and sales. Why? They took Wilkerson’s advice and stuck to the company’s marketing program, which included sign twirlers — something Jonathan Zadok had never used before. He says a number of very wealthy customers came in because of them. “They said, ‘I loved your sign twirlers and here’s my credit card for $20,000.’ There’s no way we could have done that on our own,” says Zadok. “Without Wilkerson, the sale never, ever would have come close to what it did.”

Promoted Headlines

Most Popular