Connect with us

Tip Sheet

Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June

mm

Published

on

See the Trees

Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a natural antidote that can be found in the three-dimensional perspective we naturally crave, Virginia Heffernan writes in WIRED: trees. “Trees are very unlike screens. They’re a prodigious interface.”

Start-Up Stories

Karen Hollis just doesn’t get tired of telling the story of how she made the jump from teaching to jewelry. It helps ensure her relationship with new customers gets off on a solid footing and keeps her in a positive frame of mind. “Building trust with new customers is one of my favorite parts of my job,” says the owner of K. Hollis Jewelers, Batavia, IL. “I share my story of how I got started with every new customer. After 12 years, I haven’t gotten tired of sharing. So blessed to get up and love going to meet new friends.”

It’s About Engagement

Jewelry Set in Stone in Chelsea, MI, does a neat job of engaging its social media followers with a regular custom design contest. Each month, owner Stephen Kolokithas selects a gemstone and designs four options. Followers are invited to vote and share the post. The piece is then created with updates posted on its progress. The store’s social media followers also get first dibs on the completed piece. “This has been a fun way to engage with our followers; many encourage friends to vote for their favorite styles,” says Kolokithas.

Political Following

Mid-term elections are coming into focus, but don’t forget the political action a little closer to home. Regardless of your political leanings, your rights as a jeweler need protecting. “Get involved in your state legislature,” says Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI. “There are always bills coming up that may affect our industry.

Going Beyond the Aesthetic

Donating jewelry to a charity is a time-honored tradition. It’s even better when the piece serves a purpose. Such is the case with Woolard’s Custom Jewelers of Burleson, TX, which partners with CASA to give every child adopted in Johnson County an adoption gift. Girls receive a charm bracelet, boys a necklace with dog tags on them. The gift is engraved with their name and adoption date.

Plan Ahead for Pinterest

Something most people forget about Pinterest is that it is essentially a search engine, so plan and pin two months ahead of time (for “beautiful holiday gifts,” for example). It takes time to build rank and credibility as users search for fashion and style information, participants at a Stuller Bench Jewelers Workshop were told.

Advertisement

Over the years, INSTORE has won 80 international journalism awards for its publication and website. Contact INSTORE's editors at [email protected].

Continue Reading
Advertisement

SPONSORED VIDEO

Wilkerson Testimonials

A Liquidation Sale during a Pandemic? Wilkerson Showed Them the Way

For 25 years, Stafford Jewelers of Cincinnati, Ohio, was THE place to go for special gifts, engagement diamonds, high-end Swiss watch brands — in other words, the crème de la crème of fine jewelry. But this summer, the Stafford family was ready to retire. So, they chose Wilkerson to help them close up shop. “One of the biggest concerns was having the sale in the middle of COVID,” says Director of Stores Michelle Randle. Wilkerson gave the Stafford team plenty of ideas as well as safety guidelines, which they closely followed. “All of the employees felt safe, the customers coming in the door felt safe and we did a lot of business,” says Randle. How much business? “The inventory flew,” she says. Translation: They sold millions and millions of dollars-worth of merchandise. Randle calls it, “an incredible experience.” Would she recommend Wilkerson to other retailers who are thinking of thinning their inventories or retiring? “Everyone got more than what they expected out of the sale. You have to hire Wilkerson. They’re amazing.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular