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Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June

And go see some trees!

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Pinterest Planning, Overcoming Cellphone Eye Fatigue and More Tips for June

See the Trees

Reading off the flat screens of phone, tablets and desktops for hours on end causes field of vision to narrow. But there’s a natural antidote that can be found in the three-dimensional perspective we naturally crave, Virginia Heffernan writes in WIRED: trees. “Trees are very unlike screens. They’re a prodigious interface.”

Start-Up Stories

Karen Hollis just doesn’t get tired of telling the story of how she made the jump from teaching to jewelry. It helps ensure her relationship with new customers gets off on a solid footing and keeps her in a positive frame of mind. “Building trust with new customers is one of my favorite parts of my job,” says the owner of K. Hollis Jewelers, Batavia, IL. “I share my story of how I got started with every new customer. After 12 years, I haven’t gotten tired of sharing. So blessed to get up and love going to meet new friends.”

It’s About Engagement

Jewelry Set in Stone in Chelsea, MI, does a neat job of engaging its social media followers with a regular custom design contest. Each month, owner Stephen Kolokithas selects a gemstone and designs four options. Followers are invited to vote and share the post. The piece is then created with updates posted on its progress. The store’s social media followers also get first dibs on the completed piece. “This has been a fun way to engage with our followers; many encourage friends to vote for their favorite styles,” says Kolokithas.

Political Following

Mid-term elections are coming into focus, but don’t forget the political action a little closer to home. Regardless of your political leanings, your rights as a jeweler need protecting. “Get involved in your state legislature,” says Brenda Reichel, Carats & Karats Fine Jewelry, Honolulu, HI. “There are always bills coming up that may affect our industry.

Going Beyond the Aesthetic

Donating jewelry to a charity is a time-honored tradition. It’s even better when the piece serves a purpose. Such is the case with Woolard’s Custom Jewelers of Burleson, TX, which partners with CASA to give every child adopted in Johnson County an adoption gift. Girls receive a charm bracelet, boys a necklace with dog tags on them. The gift is engraved with their name and adoption date.

Plan Ahead for Pinterest

Something most people forget about Pinterest is that it is essentially a search engine, so plan and pin two months ahead of time (for “beautiful holiday gifts,” for example). It takes time to build rank and credibility as users search for fashion and style information, participants at a Stuller Bench Jewelers Workshop were told.

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Wilkerson Testimonials

If It’s Time to Consolidate, It’s Time to Call Wilkerson

When Tom Moses decided to close one of the two Moses Jewelers stores in western Pennsylvania, it was time to call in the experts. After reviewing two candidates, Moses, a co-owner of the 72 year-old business, decided to go with Wilkerson. The sale went better than expected. Concerned about running it during the pandemic, Moses says it might have helped the sale. “People wanted to get out, so there was pent-up demand,” he says. “Folks were not traveling so there was disposable income, and we don’t recall a single client commenting to us, feeling uncomfortable. It was busy in here!” And perhaps most importantly, Wilkerson was easy to deal with, he says, and Susan, their personal Wilkerson consultant, was knowledgeable, organized and “really good.” Now, the company can focus on their remaining location — without the hassle of carrying over merchandise that either wouldn’t fit or hadn’t sold. “The decision to hire Wilkerson was a good one,” says Moses.

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