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Platinum Born Names Brand Ambassador

Micaela Erlanger is a prominent celebrity stylist.

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(PRESS RELEASE) One of Hollywood’s preeminent celebrity stylists, Micaela Erlanger, is now an official brand ambassador for Platinum Born as announced by Suna Bros., the brand’s exclusive distributor in the U.S.

In her new role, Erlanger will highlight platinum as her preferred metal for jewelry. The campaign launched with Erlanger curating “Micaela’s Style Selects” from Platinum Born, and will continue with her making a personal appearance to further showcase what she admires most about platinum jewelry in fashion, as well as on the red carpet on a personal and professional styling level.

“My love of platinum jewelry began years ago when my grandmother first introduced me to the metal,” said Erlanger. “I style my celebrity clients with platinum jewelry for events because the metal is chic yet durable. So, I am looking forward to offering my suggestions on how to wear platinum jewelry to create every day fashionable moments whether going out with friends or making a red carpet debut.”

“Micaela Erlanger IS Platinum Born. Her innate sense of fashion and intuitive styling savvy resonate with consumers,” said Aron Suna, president of Suna Bros. “She will really help generate exposure for the brand.”

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Bob Wesley, owner of Robert C. Wesley Jewelers in Scottsdale, Ariz., was a third-generation jeweler. When it was time to enjoy life on the other side of the counter, he weighed his options. His lease was nearing renewal time and with no succession plan, he decided it was time to call Wilkerson. There was plenty of inventory to sell and at first, says Wesley, he thought he might try to manage a sale himself. But he’s glad he didn’t. “There’s no way I could have done this as well as Wilkerson,” he says. Wilkerson took responsibility for the entire event, with every detail — from advertising to accounting — done, dusted and managed by the Wilkerson team. “It’s the complete package,” he says of the Wilkerson method of helping jewelers to easily go on to the next phase of their lives. “There’s no way any retailer can duplicate what they’ve done.”

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