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Platinum Guild Announces Launch of E-commerce ‘Pop-Up Shop’ to Kick off Holiday Shopping Season

Michael Bondanza to be exclusive partner for debut of innovative platform.

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(PRESS RELEASE) NEW YORK – Platinum Guild International is announcing the debut of an e-commerce platform to assist holiday shoppers with their platinum jewelry gifting needs this year. The pop-up’s initial offerings consist of a 19-piece collection, designed exclusively by New York-based platinum jeweler Michael Bondanza, comprised of earrings, pendants and stackable bands. With retail prices ranging from $1,100 to $4,400, the collection will be available on PlatinumJewelry.com through Valentine’s Day.

“We at Michael Bondanza are excited to partner with PGI USA on this e-commerce platform, as we have been passionate about platinum for decades,” shared Geri Bondanza, the brand’s owner. “Through this pop-up, we will ‘hear’ from today’s consumers about what they are wearing and collecting, thus establishing those Bondanza-created wearable pieces destined to become classics!”

“With so much holiday shopping done online, we felt it made great sense to create a destination which will enable shoppers to purchase platinum jewelry with ease,” shared PGI-USA’s president, Jenny Luker. “Whether a gift for a loved one or a self purchase, this pop-up is a one stop ‘shop’ where consumers will find a collection of truly wearable, stylish platinum pieces that everyone should have in their jewelry wardrobe.”

Based on the presumed success of the holiday endeavor, Platinum Guild will look to add additional designers to the pop-up in 2020. “The intent of this platform is to give designers an opportunity to share their platinum pieces directly with consumers, whom we know are interested in purchasing online,” explained Luker. By creating a destination that will showcase the best of platinum jewelry, in a range of design and price, we are assuring the continued growth and demand for years to come.”

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