Connect with us

Press Releases

Platinum Guild International USA Announces Evolution of Relationship With Key Sponsor

The organization will now be solely funded by Anglo American Platinum, a subsidiary of Anglo American plc, a leading global diversified mining company.

mm

Published

on

Platinum Guild International USA Announces Evolution of Relationship With Key Sponsor

(PRESS RELEASE)NEW YORK — Platinum Guild International (PGI) USA is announcing a change to its funding structure, with immediate effect.

Established in 1992, PGI USA has received funding from a consortium of South African platinum producers via the Platinum Jewellery Development Association (PJDA) since 2005. With this new change, the US industry’s platinum authority will receive its funding from a single producer, Anglo American Platinum, a subsidiary of leading global diversified mining company Anglo American. Other Anglo American companies include De Beers Group, the world’s leading diamond company.

This change will also be applicable to PGI Japan and will follow in the footsteps of PGI India, which has been solely funded by Anglo American Platinum since 2016. PGI China will continue to be funded by the PJDA.

“We are excited for this next chapter in our organization’s history,” said Jenny Luker, president of PGI USA. “We look forward to working more closely with our Anglo American Platinum colleagues to further drive awareness of and consumer demand for platinum in the market. The strengthening of this relationship will enable us to support availability of metal supply to the US market, explore groundbreaking technological advances, and continue to support our partners and the industry at large with one of the world’s most precious metals.”

“As a leading responsible producer of platinum group metals (PGMs), Anglo American Platinum develops and supports a diverse range of opportunity areas for our metals, one of which is jewelry,” said Benny Oeyen, Anglo American’s executive head of Market Development for PGMs. “We absolutely believe in the continued potential of jewelry as an opportunity area for our precious metals, and our new funding commitment to PGI’s longstanding work promoting platinum jewelry demand underlines this. Our work with PGI helps us develop awareness and appreciation for platinum’s special qualities as a precious metal for fine jewelry and provides us with a strategic platform to access key expertise and industry knowledge.”

“This is a momentous next step in the evolution of our relationship with Anglo American Platinum and shows their unwavering belief in the US jewelry market,” commented Huw Daniel, CEO of Platinum Guild International. “They have long been our key sponsor across several global markets and formalizing this new relationship will allow our US team to continue to further develop the positioning and utilization of platinum to levels never seen before.”

Advertisement
About Platinum Guild International

Founded in 1975, Platinum Guild International (PGI) is dedicated to promoting platinum and its pure, rare, and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world’s major jewelry markets, providing information, assistance, and education on all aspects of platinum jewelry. For more information, please visit here.

About Anglo American Platinum

Anglo American Platinum Limited is a member of the Anglo American plc Group and is a leading primary producer of platinum group metals. The company is listed on the Johannesburg Securities Exchange (JSE). Its mining, smelting and refining operations are based in South Africa. Elsewhere in the world, the Group owns Unki platinum mine and smelter in Zimbabwe – the first mine in Africa and the first operation producing platinum group metals to complete the Standard for Responsible Mining audit, led by the Initiative for Responsible Mining Assurance (IRMA). Anglo American Platinum is committed to the highest standards of safety and continues to make a meaningful and sustainable difference in the development of the communities around its operations. Anglo American Platinum is committed to working towards ensuring sourcing and processing is done in a safe, responsible, and sustainable way.

Advertisement

SPONSORED VIDEO

When the Kids Have Their Own Careers, Wilkerson Can Help You to Retire

Alex and Gladys Rysman are the third generation to run Romm Jewelers in Brockton, Mass. And after many decades of service to the industry and their community, it was time to close the store and take advantage of some downtime. With three grown children who each had their own careers outside of the industry, they decided to call Wilkerson. Then, the Rysmans did what every jeweler should do: They called other retailers and asked about their own Wilkerson experience. “They all told us what a great experience it was and that’s what made us go with Wilkerson.” says Gladys Rysman. The results? Alex Rysman says he was impressed. “We exceeded whatever I expected to do by a large margin.”

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

INSTORE helps you become a better jeweler
with the biggest daily news headlines and useful tips.
(Mailed 5x per week.)

Facebook

Latest Comments

Most Popular