Press Releases

Platinum Guild International USA Names Marketing VP

She’ll oversee the trade organization’s marketing and communications for the U.S. market.

Published

4 years ago

October 2, 2021

Press Releases

Rebecca Moskal

(PRESS RELEASE) NEW YORK — Platinum Guild International USA announces the appointment of award-winning marketer and communications expert Rebecca Moskal as Vice President of Marketing for the trade organization, effective immediately. Ms. Moskal will be responsible for establishing and implementing PGI USA’s marketing and communications strategies and initiatives, as well as those for affordable luxury jewelry brand, Platinum Born.

Ms. Moskal brings more than twenty years of jewelry marketing experience to her new tenure, having served in marketing and communication roles at famed jewelry houses Bulgari, Van Cleef & Arpels, David Yurman and Beaudry, before establishing her own communications agency, Communiqué, in 2009. For the past decade-plus, Ms. Moskal and her team have worked with notable clients such as JCK Events, Bedat & Co., Robert Procop, ALOR and Miseno. A long-time member of the Women’s Jewelry Association, Ms. Moskal served as Vice President of the Los Angeles chapter, as well as Corporate Secretary on the International Board of Directors.

“Rebecca has been a longtime consultant to and friend of PGI USA and we are elated to now have her bring her unparallel knowledge and expertise to our organization in a greater capacity,” shared PGI USA’s president Jenny Luker. “It is a very exciting time for PGI USA, with several new initiatives in development, and Rebecca will be a valuable addition to propel PGI USA to new heights.”

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.