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Platinum Guild International USA Names Marketing VP

She’ll oversee the trade organization’s marketing and communications for the U.S. market.




Rebecca Moskal

Rebecca Moskal

(PRESS RELEASE) NEW YORK — Platinum Guild International USA announces the appointment of award-winning marketer and communications expert Rebecca Moskal as Vice President of Marketing for the trade organization, effective immediately. Ms. Moskal will be responsible for establishing and implementing PGI USA’s marketing and communications strategies and initiatives, as well as those for affordable luxury jewelry brand, Platinum Born.

Ms. Moskal brings more than twenty years of jewelry marketing experience to her new tenure, having served in marketing and communication roles at famed jewelry houses Bulgari, Van Cleef & Arpels, David Yurman and Beaudry, before establishing her own communications agency, Communiqué, in 2009. For the past decade-plus, Ms. Moskal and her team have worked with notable clients such as JCK Events, Bedat & Co., Robert Procop, ALOR and Miseno. A long-time member of the Women’s Jewelry Association, Ms. Moskal served as Vice President of the Los Angeles chapter, as well as Corporate Secretary on the International Board of Directors.

“Rebecca has been a longtime consultant to and friend of PGI USA and we are elated to now have her bring her unparallel knowledge and expertise to our organization in a greater capacity,” shared PGI USA’s president Jenny Luker. “It is a very exciting time for PGI USA, with several new initiatives in development, and Rebecca will be a valuable addition to propel PGI USA to new heights.”



When Sales Beat Projections, You Know Wilkerson Did Its Job

There are no crystal balls when it comes to sales projections. But when Thomasville, Georgia jeweler Fran Lewis chose Wilkerson to run the retirement/going-out-of-business sale for Lewis Jewelers and More, she was pleasantly surprised to learn that even Wilkerson could one-up its own sales numbers. “Not only did we meet our goal, but we exceeded the goal that Wilkerson had given us by about 134%,” she says. After more than 40 years in the business, Lewis says she decided a few years ago to “move towards retirement.” And she was impressed by Wilkerson’s tenure in the industry. Overall, she’d recommend the company to anyone else who may be thinking it’s time to hang up their loupe. “As a full package, they’ve done a very good job and I’d definitely recommend Wilkerson.”

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