Press Releases

Platinum Guild International USA Debuts New Platinum Sales Training Ahead of Holiday Shopping Season

The collection of quick online videos is an ideal way for sales associates to refresh their platinum selling skills from the convenience of their mobile phone.

Published

8 months ago

October 1, 2024

Press Releases

Platinum Guild International USA Debuts New Platinum Sales Training Ahead of Holiday Shopping Season

(PRESS RELEASE) NEW YORK, NEW YORK — Platinum Guild International USA has debuted a brand new sales training on PlatinumLearning.com in advance of the upcoming holiday shopping season. The series of videos, which showcase a trio of everyday jewelry consumers searching for more information on platinum jewelry, is geared towards educating retail sales associates on the benefits of the world’s most precious metal.

With platinum generating enormous interest in the US when compared with the soaring price of gold, both from independent retailers as well as major chains, the release of the new training series is perfectly timed.

Platinum jewelry sales from PGI’s strategic partners increased 6.8% YoY in the second quarter of 2024, with the four recipients of PGI’s Platinum Business Development Grant delivering double-digit sales growth. This positive trend is set to continue throughout Q4, making it even more important that retail sales associates are properly educated to sell platinum jewelry to their customers.

The sales training is segmented into four sections, with the main focus on PREFERS, PGI USA’s acronym for the seven benefits and characteristics of platinum, which includes videos on the metal’s purity, rarity, and enduring nature. A section on key selling tips follows, with advice on how to handle a situation when a customer does not specifically ask for platinum, rethinking the term ‘upsell’, and why special orders are worth the wait.

“Training is a critical part of platinum’s growth and future success,” explained Kevin Reilly, PGI USA’s Senior Vice President. “We at PGI USA are dedicated to supporting sales associates with the knowledge and tools to ensure they are able to communicate the value of this precious metal to the consumer and easily answer the question ‘why platinum?’.”

In addition to the new online sales training, PGI USA also offers virtual and in person sales trainings. For more information, contact Kevin Reilly at kreilly@pgiglobal.com. To view the new platinum sales training in its entirety, visit here.

click to Comment(Comment)

Up Next

Smiling Rocks Wins Sustainability Award 2024 in the Community Engagement Category

Don't Miss

Stuller Celebrates Employees’ Decades of Service at Milestone Anniversary Banquet

Four Decades of Excellence: How Wilkerson Transformed a Jeweler's Retirement into Celebration

After 45 years serving the Milwaukee community, Treiber & Straub Jewelers owner Michael Straub faced a significant life transition. At 75, the veteran jeweler made a personal decision many business owners understand: "I think it's time. I want to enjoy my wife with my grandchildren for the next 10, 15 years." Wilkerson's expertise transformed this major business transition into an extraordinary success. Their comprehensive approach to managing the going-out-of-business sale created unprecedented customer response—with lines forming outside the store and limits on how many shoppers could enter at once due to fire safety regulations. The results exceeded all expectations. "Wilkerson did a phenomenal job," Straub enthuses. "They were there for you through the whole thing, helped you with promoting it, helping you on day-to-day business. I can't speak enough for how well they did." The partnership didn't just facilitate a business closing; it created a celebratory finale to decades of service while allowing Straub to confidently step into his well-earned retirement.