(PRESS RELEASE) NEW YORK, NY — Platinum Guild International USA (PGI-USA) has earned a Bronze Telly Award for its Platinum B2B Sales Training video series, honored in the Education and Training, Business-to-Business category.
The Telly Awards, judged by more than 250 industry professionals from organizations including Netflix, BBC, Adobe and Shutterstock, celebrate excellence in video and television across all screens. With more than 13,000 annual entries, the competition highlights the best work in storytelling, education and branded content worldwide.
According to the organization, PGI-USA’s recognition underscores the growing role of digital learning in jewelry retail as stores adapt to new ways of training and engaging staff.
Developed to help sales associates sell platinum jewelry more effectively, PGI-USA’s program has evolved from an in-person initiative into a fully digital platform used by more than 1,000 retailers and sales professionals nationwide. The series consists of short, practical videos—each under two minutes—designed to strengthen selling confidence and emphasize platinum’s durability, rarity and long-term value.
“Education is one of the most important investments we make in the success of our retail partners,” said Kevin Reilly, senior vice president of PGI-USA. “This recognition reflects the measurable impact these programs deliver in jewelry stores across the country. Our priority is to ensure sales associates are equipped with the knowledge and confidence to sell platinum effectively, and the results demonstrate that this approach drives performance and builds lasting customer trust.”
At Robbins Brothers, Vice President of Merchandising Sue Hopeman said the training has strengthened her team’s confidence and bridal sales. “The PGI training series has given our associates the confidence to speak about platinum with authority. We’ve seen a direct lift in bridal sales because our team can explain why platinum is worth the investment,” she said.
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Hopeman added, “These modules are practical and easy for our staff to complete, even during busy seasons. Since introducing the program, our team’s ability to highlight platinum’s durability and long-term value has improved noticeably, and customers are responding.”
PGI-USA credited Elias World Media, led by Monica Elias, as a key creative partner in producing the award-winning series. Together, the two organizations continue to expand awareness of platinum’s value through compelling educational content for retailers across the U.S.
