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Platinum Guild To Offer Facilitated Sales Training

Sessions will be available to retailers across the country from the safety of their own homes.

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(PRESS RELEASE) NEW YORK – Kevin Reilly, Platinum Guild International’s vice president, consistently logs more than 100,000 air miles each year as he criss-crosses the country conducting sales trainings. 2020, however, will be a drastically different story. This year, due to the global pandemic, the organization has rewritten the platinum training playbook and is now offering sessions to retailers across the country from the safety of their own homes.
Available immediately, the bespoke training sessions will be created based on each individual retailer’s needs. Topics will range from basic platinum product knowledge to the importance of platinum crowns to consumer product activation and transforming the customer experience. PGI-USA will even offer a segment geared specifically toward bench jewelers, with the training focusing on quality assurance and the organization’s proprietary “Benchmarks for Bench Jewelers.”

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The format will generally adhere to a 30-minute interactive tutorial followed by a 15-minute Q&A period, although sessions will be catered to fit specific requirements. The Zoom-based sessions can accommodate as many participants as needed. After the trainings, attendees can continue their learning via PlatinumLearning.com for additional information.

“During these unprecedented times, we want to support retailers in any way we can,” said Kevin Reilly, PGI-USA’s vice president. “We hope by adapting our training programs to a virtual learning experience, we can continue to offer an educational series that can benefit associates by increasing their platinum knowledge, which in turn can be used for in-store or at-home customer assistance.”

Jenny Luker, PGI-USA’s president, said, “We are here to partner with retailers to make the most of these challenging times. We know the way we may service or sell to customers may change, but the knowledge and education associates possess will always be of key importance.”

She continued, “Making time for trainings now will yield future sales and successes, no matter how business will be conducted in the future.”

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Retailers interested in learning more about the facilitated trainings should contact Kevin Reilly at [email protected]

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Orin Mazzoni, Jr., the owner of Orin Jewelers in Garden City and Northville, Michigan, decided it was time to downsize. With two locations and an eye on the future, Mazzoni asked Wilkerson to take the lead on closing the Garden City store. Mazzoni met Wilkerson’s Rick Hayes some years back, he says, and once he made up his mind to consolidate, he and Hayes “set up a timeline” for the sale. Despite the pandemic, Mazzoni says the everything went smoothly. “Many days, we had lines of people waiting to get in,” he says, adding that Wilkerson’s professionalism made it all worthwhile. “Whenever you do an event like this, you think, ‘I’ve been doing this my whole life. Do I really need to pay someone to do it for me?’ But then I realized, these guys are the pros and we need to move forward with them.”

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