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Platinum Guild To Offer Facilitated Sales Training

Sessions will be available to retailers across the country from the safety of their own homes.




(PRESS RELEASE) NEW YORK – Kevin Reilly, Platinum Guild International’s vice president, consistently logs more than 100,000 air miles each year as he criss-crosses the country conducting sales trainings. 2020, however, will be a drastically different story. This year, due to the global pandemic, the organization has rewritten the platinum training playbook and is now offering sessions to retailers across the country from the safety of their own homes.
Available immediately, the bespoke training sessions will be created based on each individual retailer’s needs. Topics will range from basic platinum product knowledge to the importance of platinum crowns to consumer product activation and transforming the customer experience. PGI-USA will even offer a segment geared specifically toward bench jewelers, with the training focusing on quality assurance and the organization’s proprietary “Benchmarks for Bench Jewelers.”

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The format will generally adhere to a 30-minute interactive tutorial followed by a 15-minute Q&A period, although sessions will be catered to fit specific requirements. The Zoom-based sessions can accommodate as many participants as needed. After the trainings, attendees can continue their learning via for additional information.

“During these unprecedented times, we want to support retailers in any way we can,” said Kevin Reilly, PGI-USA’s vice president. “We hope by adapting our training programs to a virtual learning experience, we can continue to offer an educational series that can benefit associates by increasing their platinum knowledge, which in turn can be used for in-store or at-home customer assistance.”

Jenny Luker, PGI-USA’s president, said, “We are here to partner with retailers to make the most of these challenging times. We know the way we may service or sell to customers may change, but the knowledge and education associates possess will always be of key importance.”

She continued, “Making time for trainings now will yield future sales and successes, no matter how business will be conducted in the future.”


Retailers interested in learning more about the facilitated trainings should contact Kevin Reilly at [email protected]



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Going Out of Business Is an Emotional Journey. Wilkerson Is There to Make It Easier.

Jaki Cowan, the owner of Sollberger’s in Ridgeland, MS, decided the time was right to close up shop. The experience, she says, was like going into the great unknown. There were so many questions about the way to handle the store’s going-out-of-business sale. Luckily for Cowan, Wilkerson made the transition easier and managed everything, from marketing to markdowns.

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